Ubisoft Unveils New Logo Design

French video game creator Ubisoft has unveiled a new logo design. The refreshed mark represents the first change in the company’s logo since 2003, when it first introduced the ‘swirl’ design. The update sees the previous three-dimensional version transition to a flat variant that is not altogether too different from its predecessor. However, the change […]
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Syfy Channel Unveils New Logo Design

In advance of its 25th anniversary this September, American TV network Syfy has unveiled an all-new look and feel, as well as announcing an expansion of its news division Syfy Wire. Debuting on June 19, Syfy’s refreshed visual identity includes a new logo, typeface and look across all linear, digital, social and experiential platforms. The […]
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Universal Reveals Name and Logo of New Monster Film Series

Universal Pictures has revealed the name and logo of its new film series that will aim to revive the studio’s classic monster characters. To be known as “Dark Universe”, the series will kick-off with the Tom Cruise feature The Mummy, which is being released on June 9. Both the graphic and motion logo have been created by […]
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Historic ‘Quad Cinema’ Gets New Logo Design by Pentagram

Pentagram’s Paula Scher and her team have created the new brand identity for New York’s famous Quad Cinema, which has recently reopened following a major renovation. As well as designing the all-new logo, the consultancy has also developed the look and feel of the cinema, including signage, environmental graphics and digital installations for the interiors. […]
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SomeOne Gives Madame Tussauds a New Look

Arguably the world’s most famous wax museum, Madame Tussauds is an iconic tourist attraction not just in London but in other cities around the globe. SomeOne has recently been working with them to strategically develop and create their new global branding. The work has encompassed strategy and positioning, through identity to communications, advertising and experiences. The logo […]
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The Huffington Post Reveals New Logo Design

Online newspaper The Huffington Post has undergone a brand overhaul, changing its name to HuffPost as well as revealing a new logo design and refreshed website. The new identity features a logotype set in National typeface that is enclosed by a green ‘splash’ on either side; the two splashes also combine on their own to form […]
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Virgin V Festival Gets New Logo and Branding by Form

Form creative partners Paul West and Paula Benson have designed a new logo and visual identity for the Virgin V Festival, which celebrated its 21st Birthday last year with headliners Rihanna and Justin Bieber. Commissioned by Festival Republic’s Melvin Benn and Paul Glossop on behalf of Virgin V Festival, the new identity has been launched […]
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