Pentagram Designs Logo for New Spielberg Film

Pentagram has designed the logo for “Ready Player One”, a new Steven Spielberg film based on the novel by Ernest Cline. The maze-like wordmark is said to hint at the film’s story, which is set in a sci-fi world of virtual gaming in the dystopian future of 2045, when the U.S. is an energy-starved wasteland and […]
[READ MORE]

Rakuten Unveils New Logos to Unify Global Brands

Japanese e-commerce and internet giant Rakuten has revealed a series of new logo designs as part of plans to unify its global branding. The rebranding coincides with the company’s 20th anniversary and with the launch of a new £47m a year shirt sponsorship deal with Barcelona football club. The new look includes a more compact […]
[READ MORE]

Pentagram Unveils New Identity for the Pasadena Playhouse

Pentagram has designed a new identity for the Pasadena Playhouse, a theatre that this year is marking its 100th anniversary. The designers say they worked closely with Danny Feldman, the Playhouse’s current Producing Artistic Director, to devise the new look. “The unique typography is complemented by an instantly recognisable approach to posters and other promotional […]
[READ MORE]

Ubisoft Unveils New Logo Design

French video game creator Ubisoft has unveiled a new logo design. The refreshed mark represents the first change in the company’s logo since 2003, when it first introduced the ‘swirl’ design. The update sees the previous three-dimensional version transition to a flat variant that is not altogether too different from its predecessor. However, the change […]
[READ MORE]

Syfy Channel Unveils New Logo Design

In advance of its 25th anniversary this September, American TV network Syfy has unveiled an all-new look and feel, as well as announcing an expansion of its news division Syfy Wire. Debuting on June 19, Syfy’s refreshed visual identity includes a new logo, typeface and look across all linear, digital, social and experiential platforms. The […]
[READ MORE]

Universal Reveals Name and Logo of New Monster Film Series

Universal Pictures has revealed the name and logo of its new film series that will aim to revive the studio’s classic monster characters. To be known as “Dark Universe”, the series will kick-off with the Tom Cruise feature The Mummy, which is being released on June 9. Both the graphic and motion logo have been created by […]
[READ MORE]

Historic ‘Quad Cinema’ Gets New Logo Design by Pentagram

Pentagram’s Paula Scher and her team have created the new brand identity for New York’s famous Quad Cinema, which has recently reopened following a major renovation. As well as designing the all-new logo, the consultancy has also developed the look and feel of the cinema, including signage, environmental graphics and digital installations for the interiors. […]
[READ MORE]