4DX and ScreenX Reveal New Logos as Part of Brand Refresh

CJ 4DPLEX, a subsidiary of South Korean cinema chain giant CJ CGV, has revealed new logos for 4DX and its sister brand ScreenX. The entertainment technology firm, which is largely known for constructing and operating multi-sensory 4D cinemas, asserts it has implemented new branding “to increase brand consistency” for both 4DX and ScreenX. Although the […]
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Robot Food Rebrands Scandi Board Game – ‘Klask’

Created by Danish carpenter, Mikkel Bertelsen, Klask is said to have grown from being just a garage project to a full-on ‘cult classic’ in the space of only 4 years. With over 500,000 units sold to date, the magnetic two-player table top game even boasts its own annual world championship held in a different city each […]
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Warner Bros. Reveals New Logo Design by Pentagram

American film studio Warner Bros. has revealed a new logo with design by Pentagram. The redrawn logo is described as “a refinement and modernisation” of the famous “WB” shield that has been part of the company’s visual identity since its founding in 1923. “As we approached our centennial, we thought it was the right time […]
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Marvel Design Contest Reimagines Avengers Logo

Following a call to staffers for submissions of a new version of the Avengers logo, Marvel’s Global Creative Services and Brand & Franchise Management teams have named their finalists. The company’s employees were tasked with re-imagining the famous “A” logo for a chance to be used for an upcoming “consumer products initiative”. Dubbed the “Avengers […]
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Trollbäck+Company Updates Fox Logo

Branding and design studio Trollbäck+Company has updated the logo for FOX Entertainment as part of an identity refresh. The new look, which was officially revealed during the 71st Emmy Awards, aims to position FOX “as a daring, forward-thinking contender” that offers “risky, rewarding content” in the ever-competitive entertainment industry. “The way the industry is today, […]
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The Emmys Announce New Logo and Branding

The National Academy of Television Arts & Sciences (NATAS) has revealed a new logo featuring as its focal point the silhouette of the famous Emmy Award statue. The latter, which depicts a winged woman holding an atom, was designed in 1948 by television engineer Louis McManus. NATAS itself was founded in 1955 in New York, […]
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Twitch Reveals New Logo as Part of Brand Refresh

Live streaming video platform, Twitch, has launched a major brand refresh that includes an updated logo, font and colour palette. The new identity – said to have been a year in the making – has been revealed ahead of this weekend’s TwitchCon 2019, which is taking place over in the U.S. at the San Diego […]
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