SomeOne Brands ‘The Work’ for Cannes Lions

SomeOne has created the branding and identity for The Work, a new online repository showcasing all of the winners of the Cannes Lions — the world-famous advertising festival held each year in the south of France. The newly-launched archive, which is claimed to have already ratcheted up 75,000 trial sign-ups, not only logs each and every individual winner, […]
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Time Warner Reveals New Name and Logo

U.S. film and television conglomerate Time Warner has revealed a new name and logo following the company’s takeover by AT&T. The telecommunications giant acquired the entertainment company a week ago in an $85 billion mega-merger; the acquisition, which came after a judge had ruled that the deal does not violate U.S. antitrust laws, will integrate […]
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P&W Brands ‘Blend Group’ Hospitality Company

London-based agency Pemberton & Whitefoord has created the logo and identity for new hospitality company, Blend Group. The latter is claimed to deliver high-end, tailor-made corporate hospitality experiences at live events such as the F1 Grand Prix, International Test Cricket and Premier League football matches. “The sophisticated branding reflects Blend Group’s ability to unite disparate facets […]
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Atari Reveals Name and Logo of New Games Console

Legendary video game company Atari, famous for having produced games such as Pong and Pac-Man, has announced that “Atari VCS” will be the official name of its new retro-inspired gaming console, previously known by its working title “Ataribox”. Like the design of the new machine, which takes visual cues from the iconic silhouette of the […]
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Pearlfisher Rebrands Access Entertainment

Pearlfisher has created the new identity for Access Entertainment, a company headed up by former BBC Television boss Danny Cohen and which specialises in investing in the entertainment media sector. Speaking about the design, Mike Beauchamp, Pearlfisher associate creative director, says, “The new identity visually brings to life the idea of Access Entertainment as a […]
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Data Specialist ‘Wavemetrix’ Gets New Look by BTL Brands

Branding agency BTL Brands has rebranded Wavemetrix, a London-based technology company that specialises in data intelligence for the movie and entertainment industry. The agency was responsible for creating Wavemetrix’s original branding in 2011, but felt the identity had become “too generic” and needed updating to mirror the company’s growth in recent years. “Back then the […]
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New Doctor Who Logo Revealed

The new logo and insignia for the upcoming eleventh season of Doctor Who has been unveiled. Officially revealed by actress Jodie Whittaker – a.k.a. the “13th Doctor” – at a special press event in Liverpool, the new logo has been created by design agency Little Hawk. The fiery, gold-coloured wordmark – launched along with an […]
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