Pentagram Designs New Logo for Houston Ballet

Partner DJ Stout and his team at Pentagram Austin have designed a new logo and identity for Houston Ballet. The reworked identity system is the first step in a process of rebranding the company, which was originally founded in 1955. The organisation previously used a nondescript logotype and didn’t have a recognisable mark as such, […]
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BBC Reveals New CBBC Logo

The BBC has unveiled a new logo design for CBBC, which marks the first refresh the channel’s look has received since 2007. BBC management says the new logo was not designed to be overt. Instead, a “fun and unpredictable” approach was sought that didn’t “scream ‘Children’s TV'”. “We wave goodbye to our very hard worked green and black logo (it’s […]
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Premm Design Rebrands Unexpected Opera

London-based design agency Premm Design has created the new branding for ‘cabaret opera’ specialist, Unexpected Opera. Originally established in 2007, the theatre group recently approached Premm Design needing a new and improved identity. “After presenting a number of possible approaches, we agreed on a logo that used emoji-like letterforms. These act as shorthand for laughter, […]
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Pentagram Designs New Identity for ‘Theatre Under the Stars’

Pentagram’s DJ Stout and his team in the agency’s Austin office in the U.S. have designed a new identity and website for Theatre Under The Stars, Houston’s non-profit musical theatre company known as “TUTS” to the locals. TUTS’ “before” identity included a star representing the theatre company’s origins as an outdoor-only venue. The designers say […]
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Duncan/Channon Reveals New Logo for StubHub

San Francisco-based agency Duncan/Channon has created a new logo for ticket reseller StubHub. The update is the first since 2005 and represents an attempt by the company to modernise and streamline its image. Revisions include the removal of both the colour orange and the dual, overlapping ticket stubs in the exclamation point. “The new logo […]
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UFC Unveils New Logo and Brand Identity

The world’s leading MMA brand, the UFC, unveiled a new logo and visual identity this past weekend, ahead of UFC 189: MENDES vs. MCGREGOR. The new look is the first update for the mixed martial arts brand since the organisation was purchased by Zuffa in 2001. Featuring a completely redesigned graphics package, the new visual […]
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CHILLI UK Rebrands West Yorkshire Playhouse

Leeds-based brand design agency CHILLI UK has created the new identity for West Yorkshire Playhouse that includes a new logo and full range of marketing collateral. CHILLI was appointed in May following a four-way pitch, and was tasked with capturing the “spirit” of the Playhouse as one of the UK’s main producing theatres. The designers […]
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