UFC Unveils New Logo and Brand Identity

The world’s leading MMA brand, the UFC, unveiled a new logo and visual identity this past weekend, ahead of UFC 189: MENDES vs. MCGREGOR. The new look is the first update for the mixed martial arts brand since the organisation was purchased by Zuffa in 2001. Featuring a completely redesigned graphics package, the new visual […]
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CHILLI UK Rebrands West Yorkshire Playhouse

Leeds-based brand design agency CHILLI UK has created the new identity for West Yorkshire Playhouse that includes a new logo and full range of marketing collateral. CHILLI was appointed in May following a four-way pitch, and was tasked with capturing the “spirit” of the Playhouse as one of the UK’s main producing theatres. The designers […]
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Silk Pearce Reveals New Logo for Independent Opera

Silk Pearce has designed a new website for Independent Opera (IO) to help promote the company’s programme of support for young artists in the field of opera, as well as their productions at the Lilian Baylis Studio at Sadler’s Wells, London. The IO site (www.independentopera.com) has been completely redesigned and restructured with larger imagery and […]
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National CineMedia Rebrands as ‘America’s Movie Network’

National CineMedia (NCM) has unveiled a new look and feel for what is claimed to be the largest cinema advertising network in the U.S. Designed by NCM’s internal creative agency, the company’s new logo calls to mind the projected beam of light that delivers movies onto the big screen, while the new positioning sees NCM […]
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Royal Scottish National Orchestra Unveils New Identity

Edinburgh based agency The Union has rebranded The Royal Scottish National Orchestra, in the lead up to the concert group’s upcoming 125th anniversary in 2016. The agency says the new identity was developed following an extensive research process involving stakeholders, patrons and orchestra members. According to David Huckell, senior designer at The Union: “The identity […]
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Spike Debuts New Identity Designed by bluemarlin

Integrated brand design agency bluemarlin has created a new identity for U.S. entertainment network, Spike, which debuted across platforms earlier this month. The Viacom-owned entertainment network says it is trying to shift from a male-centric brand positioning to one that appeals to a wider audience. This transformation is being driven by a new brand directive […]
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Form Designs New Beatles-Inspired Abbey Road Identity

Branding agency Form has created a new identity system for London recording studio Abbey Road. Home to landmark recordings, the studio complex has a history spanning over 80 years that encompasses work by some of the world’s most famous recording artists including The Beatles, Pink Floyd, Kanye West, Oasis, Elbow, Lady Gaga and Adele. Major […]
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