Premm Design Rebrands Unexpected Opera
London-based design agency Premm Design has created the new branding for ‘cabaret opera’ specialist, Unexpected Opera.
Originally established in 2007, the theatre group recently approached Premm Design needing a new and improved identity.
“After presenting a number of possible approaches, we agreed on a logo that used emoji-like letterforms. These act as shorthand for laughter, singing and surprise, immediately suggesting a witty, fun and playful offering – and not what you might expect from opera,” explain the designers.
“The faces also provide a modern take on the ancient Greek masks so often associated with theatre. They can be joined by others in different combinations to create sets of characters or an ‘audience’, featuring more or less prominently on publicity material as appropriate for each event,” they add.