SomeOne Gives Madame Tussauds a New Look

Arguably the world’s most famous wax museum, Madame Tussauds is an iconic tourist attraction not just in London but in other cities around the globe. SomeOne has recently been working with them to strategically develop and create their new global branding. The work has encompassed strategy and positioning, through identity to communications, advertising and experiences. The logo […]
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The Huffington Post Reveals New Logo Design

Online newspaper The Huffington Post has undergone a brand overhaul, changing its name to HuffPost as well as revealing a new logo design and refreshed website. The new identity features a logotype set in National typeface that is enclosed by a green ‘splash’ on either side; the two splashes also combine on their own to form […]
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Virgin V Festival Gets New Logo and Branding by Form

Form creative partners Paul West and Paula Benson have designed a new logo and visual identity for the Virgin V Festival, which celebrated its 21st Birthday last year with headliners Rihanna and Justin Bieber. Commissioned by Festival Republic’s Melvin Benn and Paul Glossop on behalf of Virgin V Festival, the new identity has been launched […]
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Rose Completes Branding for the English National Opera

Design agency Rose has completed the rebranding of the English National Opera (ENO). The new look includes a refreshed logo as well as a new marketing strategy and visual identity. The change comes after the Arts Council England announced plans to cut funding across the whole cultural sector in early 2014; the resulting cuts saw […]
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Fortune Magazine Reveals New Logo Design

Famed American business magazine Fortune has revealed an all-new logo. It’s the tenth logo design in the title’s 86-year history. The new mark can already be seen on the publisher’s website, newsletters, and in the completely redesigned magazine, which is hitting newsstands today. The updated nameplate, which is said to have first appeared at the […]
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Playwrights Horizons Gets ‘Handwritten’ Identity by Pentagram

Pentagram’s Michael Bierut and his team have designed a new identity for New York-based theatre, Playwrights Horizons. The branding concept centres around a rotating cast of logos, all of which have been handwritten by the playwrights themselves. Each unique logo will therefore be associated with a particular production, and each will be added to an inventory […]
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Start Unveils New Brand Identity for Yas Island

In a grand launch event at Ferrari World, Abu Dhabi, Miral has unveiled the new brand identity for destination Yas Island, designed in collaboration with Start. Miral, which is the main organisation responsible for creating and managing destinations in Abu Dhabi, says it engaged Start to help “bring the spirit of Yas Island to life”, on both […]
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