How Studio Blackburn Created the Trainline Logo

Brand design consultancy Studio Blackburn has revealed the workings behind the major new rebrand of the Trainline, a service that is said to reach over six million UK users. Trainline had existed for many years as thetrainline.com, but felt that an adjustment of the name to ‘Trainline’ and a brand redesign was needed to position […]
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ROAR Logistics Unveils New Logo Design

ROAR Logistics, the US-based, global third-party logistics provider has announced its corporate rebranding. Said to be the culmination of a 16-month process, the rebranding is the result of collaboration among ROAR, Phoenix-based HAPI and Buffalo-based 19 IDEAS. Design agency HAPI created a new logo, the new “Peace of Mind. Delivered.” tagline, business system, and sales […]
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DesignStudio Creates New Identity for Turo

Founded in 2009, San Francisco-based peer-to-peer car rental service RelayRides has just rebranded itself as Turo. The overhaul has been led by creative branding agency DesignStudio. Available in over 2,500 cities and 300 airports, Turo says it is a serious contender to traditional rental agencies and has ambitious plans for the future. “To reinforce how […]
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SomeOne Creates New Identity for Travel Brand, LeBoat

SomeOne has rebranded Europe’s largest fleet of leisure boats for the first time in a decade. Said to be Europe’s number one leisure boating brand, LeBoat currently offers the largest fleet of custom built riverboats in the whole of Europe. 41 different boats are available, accommodating 2 to 12 passengers. LeBoat is in turn part […]
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Trainline Refreshes Branding in Line with Mobile Growth

Online UK rail retailer Trainline has rebranded itself from thetrainline.com to Trainline, as it signals a transformation in the brand. Recognising the growth in rail in the UK, with more customers said to be buying train tickets online and through mobile, the brand is hoping to improve its customer mobile experience. Trainline claims sales of […]
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Interbrand Creates Identity for LATAM Airline

LATAM Airlines Group bosses have announced the new LATAM brand, result of the union between LAN and TAM airlines. The company says the new brand is a result of almost two years of work with brand consultancy Interbrand, in its Sao Paulo, Santiago and Madrid offices. The new name “LATAM” is formed by a hybrid […]
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The Union Cycliste Internationale Gets New Brand Identity

The Union Cycliste Internationale (UCI) has released a new brand identity in an effort to modernise the image of the organisation. Designed by London-based branding agency SomeOne, the new visual identity is central to the update. The rainbow stripes – which are synonymous with the UCI World Champions – are a prominent feature of the […]
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