Elon Musk’s Hyperloop Transport System Gets New Logo

Elon Musk’s high-speed transportation system known as the Hyperloop has been given an official brand makeover. The project has also received $80 million in funding this week. The supersonic pod-based transport system, which aims to carry passengers from San Francisco to Los Angeles in only 30 minutes, has been renamed Hyperloop One. The new logotype […]
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Pentagram Creates Identity for Brooklyn Queens Connector

Pentagram has created the identity for a proposed streetcar linking the New York waterfront from Brooklyn to Queens. The BQX streetcar is said to be a landmark initiative for New York. Projected to serve more than 15 million annual riders by 2035, the line represents the first new rail system since the subway began service […]
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Alaska Airlines Unveils New Logo and Branding

Alaska Airlines has unveiled its first major brand change in 25 years. The new look was introduced on a newly painted Boeing 737-800 and will subsequently be featured throughout the airport experience, on all digital channels, in marketing materials and across Alaska’s entire fleet. The most visible changes to the brand are the wordmark, the Eskimo […]
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How Studio Blackburn Created the Trainline Logo

Brand design consultancy Studio Blackburn has revealed the workings behind the major new rebrand of the Trainline, a service that is said to reach over six million UK users. Trainline had existed for many years as thetrainline.com, but felt that an adjustment of the name to ‘Trainline’ and a brand redesign was needed to position […]
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ROAR Logistics Unveils New Logo Design

ROAR Logistics, the US-based, global third-party logistics provider has announced its corporate rebranding. Said to be the culmination of a 16-month process, the rebranding is the result of collaboration among ROAR, Phoenix-based HAPI and Buffalo-based 19 IDEAS. Design agency HAPI created a new logo, the new “Peace of Mind. Delivered.” tagline, business system, and sales […]
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DesignStudio Creates New Identity for Turo

Founded in 2009, San Francisco-based peer-to-peer car rental service RelayRides has just rebranded itself as Turo. The overhaul has been led by creative branding agency DesignStudio. Available in over 2,500 cities and 300 airports, Turo says it is a serious contender to traditional rental agencies and has ambitious plans for the future. “To reinforce how […]
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SomeOne Creates New Identity for Travel Brand, LeBoat

SomeOne has rebranded Europe’s largest fleet of leisure boats for the first time in a decade. Said to be Europe’s number one leisure boating brand, LeBoat currently offers the largest fleet of custom built riverboats in the whole of Europe. 41 different boats are available, accommodating 2 to 12 passengers. LeBoat is in turn part […]
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