Pearlfisher Wins Gold at DBA Design Effectiveness Awards

Last Thursday evening saw the UK’s design and marketing industry coming together on mass to celebrate the annual Design Business Association Design Effectiveness Awards winners. The annual Design Effectiveness Awards, hosted by the DBA, is said to be the only award scheme that uses commercial data as a key judging criteria and the awards aim […]
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R Design Creates New Identity for Cosmetics Brand, ‘Lily Lolo’

Launched back in 2005, cosmetics company Lily Lolo uses only natural, chemical free ingredients with mineral based technology. It’s carefully formulated range of make-up has developed somewhat of a cult status among certain women consumers. In 2013 Lily Lolo felt it necessary to respond to what their customers were wanting – a more exclusive way […]
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New Brand Identity Revealed for Men’s Grooming Range Lynx

Global brand design consultancy, Elmwood, have revealed a new identity for men’s grooming range LYNX (AXE as it is known globally). Elmwood worked with Unilever to create a new look and feel for the range. Launched in 1983, and with millions customers in the UK alone, LYNX remains one of the few brands developed specifically […]
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Fitness First Gets Rebranded by The Clearing

Fitness First has launched a new brand identity, strategy and repositioning that is aiming to disrupt the gym industry and return the business to growth. The strategy and identity has been developed with branding consultancy The Clearing to create a ‘prestige’ brand that will motivate customers and move Fitness First out of the crowded mid-market. […]
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Concept Logo for an Issey Miyake Fragrance: ‘Fragment’

Spanish graphic designer Pedro Bellido is a graduate of the Barcelona School of Design and Engineering, or “ELISAVA”, as it’s simply called in Spanish. This concept logo and branding design for a theoretical Issey Miyake perfume was developed by Pedro while attaining his Masters degree in Design and Communication. The inspiration for the visual structure and […]
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Branding and Packaging Design for ‘Odette Toilette’

Odette Toilette is the perfume lover behind Scratch+Sniff events. Under the banner of providing olfactory ‘adventures’ for both perfume experts and those new to fragrance alike, her events offer unusual ways of discovering the world of scent. London-based agency Design Friendship, headed by friends Natasha Shah and Chris Hilton, designed Odette Toilette’s identity and stationery […]
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Branding and Packaging Design for ‘Be Mine’

Clicks is a retail brand that is part of the Clicks Group, which is a health and beauty focused retail and supply group that has over 600 stores across southern Africa. This Be Mine project is one of several branding and packaging design projects produced for the South African retailer by Cape Town-based agency Todd […]
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