Chapter Brands Yardley Jade and Yardley Chrome Fragrances

Midlands-based branding agency Chapter has worked with British fragrance house Yardley London to help launch the latter’s new “Contemporary Collection.” March 2014 sees the introduction of two new 60s-inspired fragrances. Yardley London Jade is a green floral fragrance for women, whilst men’s scent, Yardley London Chrome, marks the brand’s first premium male fragrance in the […]
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Good Creates Identity for New Beatson Cancer Charity

Design and branding agency Good has created the name, branding and identity for the new Beatson Cancer Charity. The charity supports the work of the Beatson West of Scotland Cancer Centre – Scotland’s largest and the busiest in the UK in terms of clinical activity and patient numbers. It was formed from the merger of […]
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Pearlfisher Wins Gold at DBA Design Effectiveness Awards

Last Thursday evening saw the UK’s design and marketing industry coming together on mass to celebrate the annual Design Business Association Design Effectiveness Awards winners. The annual Design Effectiveness Awards, hosted by the DBA, is said to be the only award scheme that uses commercial data as a key judging criteria and the awards aim […]
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R Design Creates New Identity for Cosmetics Brand, ‘Lily Lolo’

Launched back in 2005, cosmetics company Lily Lolo uses only natural, chemical free ingredients with mineral based technology. It’s carefully formulated range of make-up has developed somewhat of a cult status among certain women consumers. In 2013 Lily Lolo felt it necessary to respond to what their customers were wanting – a more exclusive way […]
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New Brand Identity Revealed for Men’s Grooming Range Lynx

Global brand design consultancy, Elmwood, have revealed a new identity for men’s grooming range LYNX (AXE as it is known globally). Elmwood worked with Unilever to create a new look and feel for the range. Launched in 1983, and with millions customers in the UK alone, LYNX remains one of the few brands developed specifically […]
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Fitness First Gets Rebranded by The Clearing

Fitness First has launched a new brand identity, strategy and repositioning that is aiming to disrupt the gym industry and return the business to growth. The strategy and identity has been developed with branding consultancy The Clearing to create a ‘prestige’ brand that will motivate customers and move Fitness First out of the crowded mid-market. […]
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Concept Logo for an Issey Miyake Fragrance: ‘Fragment’

Spanish graphic designer Pedro Bellido is a graduate of the Barcelona School of Design and Engineering, or “ELISAVA”, as it’s simply called in Spanish. This concept logo and branding design for a theoretical Issey Miyake perfume was developed by Pedro while attaining his Masters degree in Design and Communication. The inspiration for the visual structure and […]
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