Bassetts Vitamins is set to re-launch its entire product range featuring a new brand identity and packaging design by brand design agency Bulletproof. First launched in 1995, Bassetts ‘Soft & Chewy’ Vitamins is now said to be the UK’s number one children’s vitamin brand; their best-selling variant, Early Health Strawberry, sells one pack every minute. Despite […]
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London-based communications agency Hamell has undergone a complete rebrand. Specialising in behaviour-based healthcare, the new branding reflects Hamell’s “vision for the future of healthcare communications”. As well as a new logo and accompanying tagline ‘Changing behaviour is our business’, the updated visual identity also includes a refreshed website. Fiona Hammond, Hamell’s managing director, commented, “We […]
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London-based communication specialists Frank Bright & Abel have created a new brand for EFF – the UK-based multinational that creates fragrances and flavours. The scope of work which includes the brand, logo, photography and website design is said to have been inspired by the strategic positioning – ‘the invisible ingredients that make all the difference’ […]
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Creative studio Construct has redesigned the brand identity for jeweller and jewellery designer Boodles. Founded in 1798, the brand is currently run as a sixth-generation family business headquartered in the North West of England. Boodles says it has been working with Construct for the past year to build brand communications that will “appeal to a […]
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Brand and packaging design agency Bulletproof has revealed details of its work for PZ Cussons in creating a new brand identity and packaging design for Original Source shower range, as the brand aims to combat copycat designs. Bulletproof were appointed to the project without a pitch based on previous work done for the brand having […]
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Breast Cancer Now, a new UK charity created from April’s merger of Breast Cancer Campaign and Breakthrough Breast Cancer, has launched this week with branding developed by The Clearing. The London-based brand consultancy says it worked closely with stakeholders from both legacy charities to develop Breast Cancer Now’s brand positioning, name, visual identity and tone […]
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Foundry Medical Innovations, a U.S. medical and diagnostic device development company, has merged with Zeis Consulting Group, a specialist in IVD clinical research, and changed its name to Toolbox Medical Innovations. Along with the merger comes building improvements to its Carlsbad headquarters that includes a new engineering laboratory as well as a new usability testing […]
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