DixonBaxi Rebrands AC Milan

London-based design agency DixonBaxi has rebranded European football giants AC Milan. The refreshed visual identity system, which ties in with the start of the Serie A 2019/20 season, has been developed around the Rossoneri’s famous crest-shaped logo and is further claimed to go “beyond football and borders”. “Fans and footballing gods have been kissing the […]
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Logo Unveiled for the 2020 Champions League Final in Istanbul

The identity for next year’s Champions League final, which is to be held in the Turkish city of Istanbul, has officially been unveiled. The logo is the second in a series of final designs and features the trophy as its centrepiece. Created by artist and illustrator Tolga Tarhan, who happens to be a native of […]
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Qatar 2022 Football World Cup Logo Revealed

The official logo of the 2022 Fifa World Cup in Qatar has been revealed in the capital city of Doha. As well as making allusions to the game of football, the design is claimed to feature elements of local and regional Arab culture. “The swooping curves of the emblem represent the undulations of desert dunes […]
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Clarkson University Unveils New Mascot and Athletics Logos

Clarkson University and its Department of Athletics & Recreation has officially unveiled a refreshed visual identity for its Golden Knight mascot and athletic programs. The rebrand is said to be the outcome of “extensive engagement” with students and sports teams, and includes a distinct logo, new wordmark, and bespoke font style. “Proud, respected, strong, fierce, […]
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London Knights Reveal New Logo Design

As the London Knights prepare to begin the 2019-2020 season, the Canadian junior ice hockey franchise has unveiled a new logo design. The latter will now become the 10th in the team’s history, including the change from the London Nationals to the London Knights all the way back in the 1968-1969 season. The Ontario club […]
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Welsh Football Gets New Logo and Identity

The Football Association of Wales has unveiled an all-new logo and identity as part of a major brand refresh. Compared to the old design that dates back to 2010, the new logo is more clean and minimal, with the dragon – the most iconic of Welsh emblems – taking centre stage. “The FAW supports all […]
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Birmingham 2022 Commonwealth Games Logo Unveiled

The Birmingham 2022 Commonwealth Games has unveiled its new logo and brand identity. Creating a ‘B’ shape design the logo has reportedly been formed by “visually connecting communities from ten key locations across the region”, many of which will be hosting sporting events during the Games that are set to take place between 27 July […]
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