Fashion Branding: Strictly Verticals
Verticals is a fashion label specialising in the design of shirts and accessories that all incorporate the usage of stripes. It was only natural, therefore, for the company to want to express this stripe aesthetic in its corporate design language.
Enter Robinsson Cravents. Based in Medellin, Colombia, Robinsson has created a responsive identity system that pulls no punches. When formulating the design, he tells us he took cues from the shape of a shirt pocket and the human circulatory system.