World Chess Championships Unveil ‘Sexy’ Logo Design

The organisers of the 2018 World Chess Championship have revealed the logo for next year’s event. Created by Moscow-based Shuka Design, the mark features two abstract chequered bodies twisted together around a 6×6 chess board. World Chess, the commercial wing of the World Chess Federation, says the logo is designed to be intentionally “sexy” as well […]
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Seafood Brand ‘Wright Brothers’ Gets New Identity by & SMITH

& SMITH have created a new identity for Wright Brothers to work across their restaurant and wholesale businesses. “Wright Brothers wanted to take the stuffiness out of seafood dining and to really highlight the quality of the produce from their wholesale business,” says the agency. As a result, the new brand makes a heavy nod […]
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Beijing 2022 Unveils Official Logos

The logos for the Beijing 2022 Olympic and Paralympic Winter Games have been revealed at a special ceremony held at the National Aquatic Centre in China’s capital city. Named “Winter Dream”, the design for the 2022 Beijing Winter Olympics emblem is said to have been inspired by 冬, the Chinese character for “winter”. The upper […]
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Hyundai Reveals New Logo and Identity

Korean car manufacturer Hyundai has revealed a refreshed logo design as part of a new-look identity kit. Designed by Creative Works, the company’s in-house branding agency, the updated “H” signet does away with the 3D metallic effect of the old logo and adopts a ‘flat’ look instead. Additional details include the introduction of a bespoke […]
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Law Firm ‘Kramer Levin’ Unveils New Logo Design by CSA

Branding and design consultancy Carbone Smolan Agency (CSA) has unveiled the new corporate identity for New York law firm, Kramer Levin Naftalis & Frankel LLP (Kramer Levin). The new “KL Mark” is the foundation for Kramer Levin’s refreshed logo and visual system, which incorporates the initials of the firm’s common name. CSA says this signals […]
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& SMITH Brand Mexican Restaurant, ‘Ella Canta’

Design agency & SMITH has created the branding for Ella Canta, a new restaurant in London owned and run by well-known Mexican chef and cookbook author, Martha Ortiz. Located within the InterContinental London Park Lane luxury 5-star hotel, Ella Canta, which is Spanish for ‘She Sings’, aims to educate the British public about Mexican food. “There’s a perception […]
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NBA Reveals New eSports Logo

The NBA and 2K Games have together revealed their new 2K League logo. The unveiling comes almost eleven months after the creation of the first eSports league to be run by a North American professional sports league. A basketball was selected as the centrepiece of the design as it represents the “common thread between all […]
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