SEAT Reveals ‘Tarraco’ as Name of New SUV

SEAT has announced that “Tarraco” will be the name of the Spanish manufacturer’s third SUV following a vote by 146,124 fans in 134 countries who participated in the final stage of the brand’s #SEATseekingName contest that was initially launched last summer. Tarraco, which is the ancient name of the Catalan city of Tarragona, received 51,903 (35.52%) […]
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Brabham Announces Rebirth with Reveal of New Logo

A new British car brand called Brabham Automotive has been announced today, with the company being led by David Brabham, the son of Australian racing driver and three-time Formula One world champion Jack Brabham, who died in 2014. “A racer like no other, as well as a pioneer, engineer and F1 team owner, Sir Jack Brabham left […]
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AxleTech International Reveals New Name and Logo Design

Axletech International, a U.S. manufacturer of axles and chassis equipment for heavy-duty trucks, has refreshed its identity with a new name and brand mark. With industrial roots going all the way back to 1919, the business has seen multipile changes in the form of name, ownership and acquisitions over the past 100 years. However, as […]
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Rolls-Royce Confirms ‘Cullinan’ Name for New SUV

Rolls-Royce has confirmed that its new motor car will be called “Cullinan”. The name has been inspired by the “Cullinan Diamond” – a 3,106-carat diamond unearthed over 100 years ago in South Africa that remains the largest diamond ever discovered. “The name Cullinan has been hiding in plain sight since we revealed it as the project name some […]
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South China Morning Post Introduces New Logo Design

The South China Morning Post (SCMP) has introduced a new corporate identity, which the Hong Kong-headquartered business says signifies its “evolution from a storied newspaper into a global media company”. The launch includes a redesign of the English-language SCMP broadsheet and its digital products as well as a new corporate logo that is said to […]
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U.S. College Football 150th Anniversary Logo Unveiled

The National Collegiate Athletic Association (NCAA) has revealed a special logo design to mark the 150th anniversary of college football in the USA. “We are excited to announce the next steps for the 150th Anniversary in 2019,” said Kevin Weiberg, the man in charge of the official ‘College Football 150th Anniversary’ campaign. “We are proud […]
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Lufthansa Reveals New Logo and Branding

German airline Lufthansa has officially revealed its new brand design. The most visible change is the new aircraft livery. In front of more than 3,000 guests in Frankfurt and Munich, the company officially presented a Boeing 747-8 and an Airbus A321 with the new design. “Lufthansa has changed and is more modern and successful than […]
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