New Tiger Woods Logo Design Revealed

Tiger Woods has officially revealed a new series of branding called TGR, Tiger Woods Ventures. The TGR brand has been created to replace Woods’ “TW” branding, with the “W” in Woods now reimagined as a tiger paw. “What you see here is more than just a logo; it’s the symbol of our future, a mark […]
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Ragged Edge Creates Branding for Foley’s Restaurant

Integrated branding agency Ragged Edge has created the branding and visual identity for Foley’s, a new restaurant located on Foley Street in Fitzrovia, London. The design is centred around four different hand drawn typefaces that the designers claim mirror the restaurant’s “unexpectedly diverse offer”. The typefaces, which include a sans serif, slab serif, script and stencil weight, […]
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Mr B & Friends Rebrands Accommodation Provider Victoria Hall

Design agency Mr B & Friends has rebranded student accommodation provider Victoria Hall Management. Rebranded as Host, the Bath based group has worked with the organisation to develop a new brand positioning, name, identity, trademark, and brand guidelines. The 18-month contract was won without a creative pitch against three other brand consultancies. “The new brand positioning […]
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Start Unveils New Brand Identity for Yas Island

In a grand launch event at Ferrari World, Abu Dhabi, Miral has unveiled the new brand identity for destination Yas Island, designed in collaboration with Start. Miral, which is the main organisation responsible for creating and managing destinations in Abu Dhabi, says it engaged Start to help “bring the spirit of Yas Island to life”, on both […]
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World Sailing Reveals New Logo Design

The global governing body for sailing has unveiled a new logo design as part of a revised “strategic positioning” that aims to create a “fresh and modern brand identity”. The latest development comes after World Sailing renamed itself from its previous incarnation – the International Sailing Federation (ISAF) – at the end of last year […]
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Pentagram Creates ‘Utilitarian’ Identity for OpenView

Pentagram’s Natasha Jen and her team have developed a new brand strategy and identity for OpenView, a Boston-based venture capital firm that exclusively invests in emerging software companies. The designers worked with the company to develop everything from their brand positioning and tone of voice, to a new wordmark and custom fonts, to the website […]
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Coley Porter Bell Updates Logo and Packaging for Jordans

Breakfast cereal brand Jordans has revealed the new packaging design for its Granola range. Hitting the shelves this month, the British manufacturer tasked branding consultancy Coley Porter Bell to develop the new look. “Jordans wanted to build on its heritage and straightforward approach to making Granola with the best tasting natural ingredients, whilst keeping the […]
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