Biles Hendry Helps Bounce to Launch New Breakfast Bar

Well known for its ball-shaped protein snacks, food brand Bounce is now making a leap into its first usage occasion category – breakfast biscuits – with strategic design by Biles Hendry. The agency has actually worked with the Guildford-headquartered business before, having repositioned it from a niche gym-goers’ energy booster to a ‘happy active’ lifestyle […]
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French Football Gets New Logo Following World Cup Win

The French Football Federation has revealed a new logo design for the country’s national side following the team’s victory at the World Cup. With a 4-2 win in Russia against Croatia in the final, Les Bleus secured what is only their second ever World Cup title. And as a result, a new gold star has now been […]
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McLaren Reveals Name and Logo of New Luxury Hypercar

McLaren has informed the 106 customers fortunate enough to have reserved an example of the car they previously knew only as BP23 that it will be named “Speedtail”. The British brand’s next entrant to its Ultimate Series, the Speedtail it is claimed will achieve the highest top speed of any McLaren yet, with the capability […]
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Nomadic’s New ‘Kefir’ Range Gets Branding and Packaging by Carter Wong

‘Ethnic’ dairy drinks brand Nomadic has launched a new range of Kefir drinks with design by multidisciplinary studio Carter Wong. Available in three flavours – lemon, raspberry and natural – the range is a fermented probiotic milk drink with live cultures that are claimed to aid digestion and gut health. Carter Wong created the logo […]
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Pentagram Rebrands Nashville Art Museum

Pentagram’s Austin studio has created an Art Deco-inspired identity for Nashville’s main art museum. The newly named Frist Art Museum was previously known as The Frist Center for the Visual Arts, and was opened in 2001 in what was formerly a U.S. Post office building whose design and architecture dates back to the 1930s. During […]
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Water Brand ‘Oxigen’ Unveils New Logo and Packaging

Water brand Oxigen has revealed an all-new look complete with an overhauled logo as well as refreshed packaging design. Originally launched in Southern California in November 2015, Oxigen water is loaded with 100 times more oxygen than regular water through the use of a proprietary O4 oxygen molecule that comes in liquid form, and which it […]
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Biles Hendry Designs Logo and Packaging for ‘OddPops’

Biles Hendry has created the identity and packaging for “OddPops” – a new savoury snack brand from UK baby-food company Ella’s Kitchen. Aimed at 4-7 year olds, and pitched as a “healthier, tastier and better snack”, the triangular wheat and potato pieces are popped not fried and contain only natural flavours, with no artificial colours. […]
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