Volvo Teases Logo Design of New Electric Car Brand

Volvo has announced that Polestar, its performance car arm, is to become a new separately-branded electric car company. “Polestar will be a credible competitor in the emerging global market for high performance electrified cars. With Polestar, we are able to offer electrified cars to the world’s most demanding, progressive drivers in all market segments,” says […]
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Bruce Mau Design Creates Branding for Stellar Makeup

Bruce Mau Design has created the branding and packaging design for Stellar, a new makeup brand founded and run by Canadian television personality, Monika Deol. The line features a full range of products that includes foundations, concealers, loose powders, blushes, lipsticks, and mascaras. Working with the client, BMD was responsible for developing all of the […]
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Opel Unveils New Logo Design

Carmaker Opel has unveiled an updated logo design as well a new brand credo dubbed “The Future is Everyone’s”. The brand refresh comes just a few months after the German manufacturer, which sells its cars under the Vauxhall badge in the UK, was bought out from General Motors by France’s Peugeot-Citroën group for US$2.2 billion. […]
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Ragged Edge Rebrands Giraffe Restaurant Chain

Restaurant chain Giraffe has relaunched as Giraffe World Kitchen, with integrated branding agency Ragged Edge having delivered the new brand positioning dubbed “Taste A Whole New World”. The overhauled identity includes a new logo, visual identity and tone of voice. The agency has overseen the application of the brand across every touch-point, both internally and […]
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New Jersey Jackals Reveal New Logo Designs

American baseball team the New Jersey Jackals has introduced a new brand identity, which includes refreshed logos and a revamped font. Created to mark the club’s 20th anniversary season, the new logos retain the team’s core visual elements such as the jackal head and “NJ” lettermark, as well as the signature red and black colours. […]
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SomeOne Creates Identity for New Co-Working Brand, ‘Fora’

SomeOne has created the branding for Fora, a new shared workspace that has recently opened in the London borough of Islington. The business name, which is the the plural of the word “forum”, hints at how the new company is aiming to overturn recent trends in the design and delivery of office spaces. “Many co-working […]
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Portland Trail Blazers Unveil New Logo Design

For the first time since 2002, NBA basketball team the Portland Trail Blazers is updating its logo, with the introduction of subtle changes that are claimed to have been driven by fan input. “We gathered plenty of fan feedback and support on this direction for modernising our primary logo, while staying true to our heritage […]
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