Lippincott Creates New Saudi Mobile Brand ‘Jawwy’

Global design consultancies Lippincott and Frog have co-created Jawwy, a new mobile service from the Saudi Telecommunications Company, the state telco in Saudi Arabia and the largest such company in the Middle East. Lippincott were involved in everything from brand strategy, logo and packaging. Jawwy, which is Saudi colloquial for “my way”, has been developed […]
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Elmwood Creates ‘Luxury’ Branding for 22 Street Lane Nursery

Global brand design consultancy Elmwood has completed its latest creative project with a corporate identity for a new and exclusive day nursery opening in Leeds. Located in Roundhay, 22 Street Lane Nursery is aimed at parents seeking childcare that will support their child’s “holistic development”. “Elmwood’s challenge was to reflect the brand’s aspiration to become […]
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Pentagram Reveals New Logo Design for DC Comics

DC Entertainment has announced a new identity and logo for its famous DC brand. The new mark leverages over 80 years of heritage with an eye toward the future, according to the designers. “DC is home to the greatest Super Heroes and Super-Villains, and the new logo has the character and strength to stand proudly alongside DC’s iconic symbols,” […]
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Elon Musk’s Hyperloop Transport System Gets New Logo

Elon Musk’s high-speed transportation system known as the Hyperloop has been given an official brand makeover. The project has also received $80 million in funding this week. The supersonic pod-based transport system, which aims to carry passengers from San Francisco to Los Angeles in only 30 minutes, has been renamed Hyperloop One. The new logotype […]
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Lambie-Nairn Rebrands News Channel Euronews

Brand agency, Lambie-Nairn, has revamped the look and feel of international news channel, Euronews. With a brief to modernise the brand whilst maintaining Euronews’ position as the claimed number one European news provider, the new identity rolled out earlier this week on Tuesday. “Lambie-Nairn was tasked to create a contemporary and dynamic look and feel […]
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Pentagram Creates Identity for Brooklyn Queens Connector

Pentagram has created the identity for a proposed streetcar linking the New York waterfront from Brooklyn to Queens. The BQX streetcar is said to be a landmark initiative for New York. Projected to serve more than 15 million annual riders by 2035, the line represents the first new rail system since the subway began service […]
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Bulletproof Overhauls Packaging Design for PizzaExpress

PizzaExpress has relaunched its ‘At Home’ range this month with new packaging and updated recipes as part of a new ‘one brand’ strategy. The redesign has been led by the London office of brand design agency Bulletproof who were appointed to the project in April 2015 following a strategic reappraisal of the master brand identity. […]
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