Brand Union Creates Visual Identity for New Airline, ‘LEVEL’

Brand Union has created the logo and identity design for new budget airline, LEVEL. The low cost longhaul travel brand, which has just been launched by British Airways’ parent company International Airlines Group (IAG), will take to the skies in June 2017 with flights from Barcelona to Los Angeles, San Francisco, Buenos Aires and Punta Cana. “LEVEL […]
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‘Rondelle’ Logo Returns to Air Canada Livery After Two Decades

Air Canada has unveiled a new livery for its entire fleet, as well as new uniforms for its employees. The company’s fleet of 300 mainline and regional aircraft are currently being repainted in a black and white design that highlights its famous red maple leaf encircled ensign, or “rondelle,” which returns to the tail of […]
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Alaska Airlines Unveils New Logo and Branding

Alaska Airlines has unveiled its first major brand change in 25 years. The new look was introduced on a newly painted Boeing 737-800 and will subsequently be featured throughout the airport experience, on all digital channels, in marketing materials and across Alaska’s entire fleet. The most visible changes to the brand are the wordmark, the Eskimo […]
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StartJG Rebrands Russian Airline ‘Transaero’

Transaero, said to be Russia’s largest independent airline, has unveiled a new brand identity that the company says defines it vision to become one of the world’s best airline brands. Having recently been voted Skytrax’s ‘World’s most improved airline’ in 2013 and with a new fleet entering service, Transaero felt the time was right to […]
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Studio Dumbar Rebrands Dutch Airline Transavia

Part of the Air France-KLM group, Transavia currently operates from six home bases in The Netherlands and France, including its main bases at Amsterdam Airport Schiphol and Paris Orly. Company bosses say they want Transavia to become Europe’s leading airline in hospitality and service. The key objectives are to add new routes, appeal to business […]
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Southwest Airlines Unveils New Look

US airline carrier Southwest Airlines has unveiled a new aircraft livery, named “Heart”, airport ‘experience’, and logo design. Southwest currently serves more than 90 destinations, and is expanding its footprint in big markets like New York City and Washington, D.C. The company has had several different liveries and logos throughout its 43-year history. “With all […]
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Bombardier Learjet Logo

The Learjet is a dedicated business jet designed and manufactured by Bombardier. The Canadian company produces aircraft targeted at both business and commercial markets. More than 40 years after the creation of the first Learjet, Bombardier’s marketing team mandated BBDO Montreal to create an iconic livery design in order to help promote and celebrate the […]
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