Moving Brands Gives Magisto App New Look

Moving Brands has created a new logo and identity for Magisto, a web application and mobile app that is claimed to have over 80 million users across 137 countries. Originally launched in January 2012, the app uses a special kind of artificial intelligence dubbed “Emotion Sense Technology” to analyse, edit and produce raw photos and videos […]
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Pentagram Creates Identity for Brooklyn Queens Connector

Pentagram has created the identity for a proposed streetcar linking the New York waterfront from Brooklyn to Queens. The BQX streetcar is said to be a landmark initiative for New York. Projected to serve more than 15 million annual riders by 2035, the line represents the first new rail system since the subway began service […]
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GM Launches ‘Maven’ Car-Sharing Brand

U.S. carmaker General Motors has revealed a new car-sharing service called Maven, which aims to combine and expand the company’s multiple mobility programs under one single brand. GM says Maven’s mission is to give customers access to personalised, on-demand mobility services. The global Maven team includes more than 40 dedicated employees from the connected car […]
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LJB Studio Creates New Identity for Outbox Documents

Manchester-based design agency LJB Studio has created the brand identity for Outbox Documents, a business that specialises in managing the complete life-cycle of documents – from collection and storage, through to delivery and recycling. The name is derived from the business’ service and process, namely, moving documents ‘out’ of the home or office and archiving them in ‘box’ […]
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ROAR Logistics Unveils New Logo Design

ROAR Logistics, the US-based, global third-party logistics provider has announced its corporate rebranding. Said to be the culmination of a 16-month process, the rebranding is the result of collaboration among ROAR, Phoenix-based HAPI and Buffalo-based 19 IDEAS. Design agency HAPI created a new logo, the new “Peace of Mind. Delivered.” tagline, business system, and sales […]
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Horse Creates Identity and Packaging for TÅPPED Birch Water

UK design studio Horse has created the brand identity and packaging for TÅPPED, leading the creation of the organic birch water market in the UK. Birch water is a traditional drink and medicinal ingredient in Finland. Filtered from the roots up through the trunks of birch trees, the water, or sap, collects minerals and vitamins […]
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Hostelworld Unveils New Logo and Branding

Online hostel reservation company Hostelworld has revealed a rebrand that it says will target ‘spontaneous adventurers’. Said to have been designed to target a ‘millennial audience’, the new ‘H’ logo incorporates two arrows facing each other; these are claimed to symbolise a meeting point, with the idea being that hostels are now being seen as […]
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