Coley Porter Bell Brands Paul Hollywood’s New Baking Range

Premier Foods and The Great British Bake Off judge, Paul Hollywood, have confirmed a partnership to launch a range of bread, savoury and sweet mixes. Set to hit the shelves in early 2016, the new brand design and proposition has been developed by strategic branding consultancy, Coley Porter Bell. With guidance from Paul on the […]
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Pentagram Designs Animated Logo for Architects Ball

New York’s architects, designers and other industry professionals recently came together for the Heritage Ball, an annual black tie gala to benefit the AIA New York Chapter and the Center for Architecture. Pentagram’s Natasha Jen and her team designed the graphics for the event, which feature custom typography that symbolises the “adaptable quality of architecture”. […]
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Wildlife Conservation Society Gets New Identity by Pentagram

Pentagram’s Michael Bierut and his team have created a new identity for the Wildlife Conservation Society. The designers say the new branding is built around a “friendly and accessible” mark that is designed to appeal to everyone from park visitors to policy makers. The Wildlife Conservation Society currently manages the Bronx Zoo, Central Park Zoo, […]
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Eastern Illinois University Reveals New Logo Design

U.S. academic institute Eastern Illinois University has unveiled a new Panther logo. The logo replaces the most recent EIU Panther logo which has been used since 2000. “This new logo will give us a more cohesive look for all of our teams. At times the look was splintered with different versions of logos and there […]
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Best Western Unveils New Logo as Part of Company Rebrand

Hotel chain Best Western has undergone a major rebrand as the company looks to engage a younger, more contemporary audience. The new look of the company will place an added emphasis on all seven of the company’s hotel brands. “For more than two decades, Best Western has had a familiar, recognisable, and visible logo. But […]
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Studio Constantine Creates New Identity for Reiko Kaneko

Australian consultancy Studio Constantine has designed a new identity for Stoke-on-Trent-based ceramics brand, Reiko Kaneko. A graduate of Central Saint Martins, Reiko is British-Japanese, and draws on both influences in her work. Earlier in 2015, she approached Studio Constantine to work with the business on the development of a new visual identity. “Studio Constantine first […]
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Oktan Orangeriet Creates Identity for UCI Cycling Race

Norwegian agency Oktan Orangeriet has designed and developed the concept and visual identity for cycling’s 2017 UCI Road World Championships, which are scheduled to take place in Bergen next September. With 1,150 participants from 80 nations, 500,000 spectators, and a reported 300 million TV viewers, it is considered to be one of the largest sporting […]
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