Electrolux has unveiled a new visual identity for the company brand that includes a refreshed logotype as well as new imagery and colours. “Electrolux is on a journey to become a world-class consumer marketing company, with a clear focus on consumer driven innovation and strong brands. A key ingredient of this is to create an […]
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Luxury holiday company Sovereign has repositioned the 43 year old organisation in a move to differentiate itself from what it says is a “cluttered” luxury market. The rebrand sees Sovereign reveal a new visual identity based on the strap-line ‘Paradise Found’. This will be followed by a marketing campaign aimed at underlining the company’s position […]
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Thompson Brand Partners has completed the rebrand of Citipark, formerly known as Town Centre Car Parks. The company currently has 10 car parks in Leeds, Manchester and London and is planning to add 5 more in the near future, including expansions into Central and North London. The new branding includes a full visual language and […]
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U.S. companies Brickman and ValleyCrest have announced BrightView as the future name of their combined organisation. Following the announcement of Brickman and ValleyCrest’s merger in June of this year, this represents the next step for the $2 billion landscape services firm and its 22,000 employees. Brickman is said to be one of America’s leading providers […]
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Strategic brand design agency BrandOpus has unveiled a new identity for executive search and selection consultancy Thomas Gray. The redesign comes as the company plans a programme of expansion, and the launch coincides with the opening of the consultancy’s London offices in Mayfair. Thomas Gray Limited is an established executive search specialist for the property […]
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World Rugby has officially launched with the unveiling of its brand identity, designed by London based agency FutureBrand. “The new brand aims to deliver the federation’s mission to build a stronger connection with fans, players and commercial partners, and ultimately engage with new audiences worldwide. At the heart of the brand is a distinctive positioning, […]
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Haqqi Tours is a leading Turkish incoming tour operator that provides sightseeing tours and other types of vacation-oriented “experiences” for individual travelers, corporate clients and travel agencies from around the world. The Istanbul-headquartered company engaged Spanish design agency Mubien Studio to develop its brand mark and identity. With its rounded, interconnected domes and upward vertical […]
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