Pearlfisher Redesigns Tropical Soft Drink Brand, ‘Rio’

Pearlfisher has rebranded tropical soft drink Rio, giving it a new look aimed at a “younger, down-to-earth” demographic. The previous identity was decades old, rooted in the mid-80s, which is when the product was first launched. Company bosses felt the design was in danger of becoming “dated and kitsch”, and therefore turned to Pearlfisher to […]
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Pentagram Creates New Identity for ‘Nonô’ Beach Shop

Pentagram has created the identity design and merchandise for a family-run business operating on one of Rio’s most luxury beaches. Only accessible by foot, the private beach has become a favourite for celebrities and surfers alike. After making their descent to the shore, visitors to Praia de Joatinga get all their beach essentials – like coconut water, […]
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Branding for Ice Cream Maker, ‘Momo Gelato’

Located at the centre of Rua Dias Ferreira in Leblon and surrounded by some of Rio de Janeiro’s most acclaimed restaurants, Momo Gelato is fast becoming one of the city’s top ice cream parlours. The shop’s branding and identity system – developed in consultation with local agency M.Quatro Design – aspires to capture the fun and simple […]
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Peugeot Launches #KickItToBrazil Brand Campaign

French car maker Peugeot has launched a one off brand campaign which aims to follow the journey of a football across five continents. The football will be the link between its followers and Peugeot, and the #KickItToBrazil brand will invite the fans to choose what happens next or to come and meet the “Kick it […]
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Logo Proposal for Japanese Sushi Bar, ‘Sushi 17’

Sushi 17 is a sushi restaurant in the Brazilian city of Recife. With more people of Japanese descent in Brazil than anywhere in the world outside of Japan itself, Japanese food is, unsurprisingly, one of the most popular cuisines to be found in Brazil. While working for Recife-based creative agency Mooz Branding, designer and art […]
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Identity Design for Brazilian Art Fair, ‘ArtRio’

ArtRio started in 2011, aiming to be the best and largest art fair in Latin America. The strategy was to develop an identity that conveyed a carioca flair and the event’s international scale. The inspiration was the Portuguese stone sidewalks, Rio de Janeiro’s icon. Two styles of custom designed type create the brand’s contrasting combinations: […]
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Identity Design for Brazil’s 4th Design Biennial

The general theme of the 4th national design biennial in Brazil was “Brazilian Diversity”. In order to represent this, the visual identity takes its starting point for inspiration from the multiple diversities characterising Brazil, exemplified by its natural resources, its plurality as well as the many different industrial and handcrafted products. A variable identity for […]
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