& SMITH Creates Logo and Packaging for ‘AYEM’ Breakfast Pot

Branding agency & SMITH has named and branded new London-based protein breakfast pot, AYEM. The identity, which encompasses not only packaging and website design but also a pop-up store, aims to position AYEM as a healthy breakfast staple, with a particular focus on its protein and omega 3 content. “Keen to stay away from a ‘science-y’ […]
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Biles Hendry Helps Bounce to Launch New Breakfast Bar

Well known for its ball-shaped protein snacks, food brand Bounce is now making a leap into its first usage occasion category – breakfast biscuits – with strategic design by Biles Hendry. The agency has actually worked with the Guildford-headquartered business before, having repositioned it from a niche gym-goers’ energy booster to a ‘happy active’ lifestyle […]
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B&B Studio Rebrands Mornflake Cereal

Cereal brand Mornflake has unveiled a new identity for its range of oat-based products, with design by B&B studio. The rebrand aims to highlight not only the nutritional benefits of the cereals but also Mornflake’s heritage as the fourth-oldest family-owned brand in Britain. As a result, B&B studio has created a new positioning around ‘Strength […]
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Natural Blender Gets New Name and Look by Ragged Edge

Integrated branding agency Ragged Edge has created a new look for Batch Organics. The rebrand incorporates a new name, logo, colour palette, typography, visual identity and tone of voice. Formerly known as Natural Blender, Batch Organics delivers so-called ‘flash frozen’ organic food ingredients via an online website. Dispatched in individual wax paper cups, the ingredients are […]
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Coley Porter Bell Updates Logo and Packaging for Jordans

Breakfast cereal brand Jordans has revealed the new packaging design for its Granola range. Hitting the shelves this month, the British manufacturer tasked branding consultancy Coley Porter Bell to develop the new look. “Jordans wanted to build on its heritage and straightforward approach to making Granola with the best tasting natural ingredients, whilst keeping the […]
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Concept Branding and Packaging: ‘Beehive Honey Squares’

Graphic designer Lacy Kuhn recently graduated from Western Washington University, where she completed a Bachelor of Arts in Design. This project was completed as part of her course studies and takes as its starting point a new line of Heartland breakfast cereals, conceived in turn as an experiment by the National Cereal Corporation. The marketing […]
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