World Sailing Reveals New Logo Design

The global governing body for sailing has unveiled a new logo design as part of a revised “strategic positioning” that aims to create a “fresh and modern brand identity”. The latest development comes after World Sailing renamed itself from its previous incarnation – the International Sailing Federation (ISAF) – at the end of last year […]
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Cheetham Bell Rebrands Manchester’s Royal Exchange Theatre

The Royal Exchange Theatre is this week celebrating its 40th year in the heart of Manchester. To mark the occasion, it has unveiled a new brand identity, created by design consultancy Cheetham Bell. The St. Anne’s Square theatre says it partnered with Cheetham Bell to help create an identity that would have “inclusivity at its heart” and […]
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Siegel+Gale Rebrands Bahrain Petroleum Company, ‘Bapco’

Global brand strategy, design and experience firm Siegel+Gale has revealed the completion of a refreshed brand platform and visual identity for Bahrain Petroleum Company, Bapco, which is said to be the regional oil and gas leader. Siegel+Gale says it was tasked with redefining the Bapco brand story to highlight the company’s contribution to the national […]
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999 Design Creates New Visual Identity for Affinity Sutton

Affinity Sutton is a national housing association with 57,000 properties stretching across 120 local authorities in England. Their marketing team approached 999 Design to devise a visual identity for their ‘Shared Ownership’ offering and promote the association’s scheme to help tenants take their first steps onto the housing ladder. “Due to the low awareness and confusing […]
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SmartHeart Rebrands Construction Company, ‘Monolitholding’

Moscow-based creative agency SmartHeart has created the new logo, strategy and brand-positioning for construction firm Monolitholding. From Krasnoyarsk in Russia, Monolitholding is said to be one of the region’s leading construction companies. Established in 1989 as an outfit engaged principally in the business of developing residential complexes, it currently conducts business operations in areas including […]
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Spin Rebrands University of the Creative Arts

The University for the Creative Arts is a specialist arts institution in the south east of England. It’s four campuses at Canterbury, Epsom, Farnham and Rochester offer a range of creative subjects. Their primary focus is on practice-based and industry-orientated learning experience. Following an extensive research and consultation phase with senior management, lecturers, students and […]
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Pentagram Updates Identity for the Philadelphia Museum of Art

Pentagram’s Paula Scher has designed a new identity for the Philadelphia Museum of Art. The logo customizes the letter “A” in the word “art” to highlight the breadth of the Museum’s collection. The identity was launched along with the unveiling of plans for a major renewal and expansion of the Museum by architect Frank Gehry. […]
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