Pentagram Rebrands Luxury Fashion Retailer, Mytheresa

Branding consultancy Pentagram has created the new identity for online luxury fashion retailer, Mytheresa. Although the Munich-headquartered business has a history stretching back over 30 years, it presently conducts most of its business through a website that it launched back in 2006. The designers at Pentagram say the refreshed identity aims to bring “simplicity and […]
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FAI World Drone Racing Championships Logo Unveiled

The Fédération Aéronautique Internationale (FAI) has unveiled the logo design for the first-ever World Drone Racing Championships, which is taking place in Shenzhen, China later on in the year. The Swiss-headquartered FAI, which currently serves as the world governing body for air sports, says careful thought went into the creation of the new logo. “Its […]
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Pentagram Brands Luxury Handbag Maker, ‘Khaore’

Pentagram has designed the new branding for Khaore, a luxury handbag company founded by Raiheth Rawla and Wei Hung Chen, both graduates from the Parsons School of Design. The fashion label’s first collection, dubbed “Roadside” and launched in autumn 2017, is said to have been inspired by objects – including traffic cones, jute baskets and […]
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Racing Driver Jack Manchester Gets New Identity by SomeOne

UK branding practice SomeOne has created the new logo and identity for young up-and-coming British racing driver, Jack Manchester. After becoming one of the youngest pilots to fly solo in both a helicopter and an aeroplane at the age of just 17, Jack subsequently turned his attention to motor racing. His 2017 season culminated in […]
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Beijing 2022 Unveils Official Logos

The logos for the Beijing 2022 Olympic and Paralympic Winter Games have been revealed at a special ceremony held at the National Aquatic Centre in China’s capital city. Named “Winter Dream”, the design for the 2022 Beijing Winter Olympics emblem is said to have been inspired by 冬, the Chinese character for “winter”. The upper […]
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SomeOne Rebrands The Inner Temple

SomeOne has completed the rebranding for The Honourable Society of the Inner Temple, commonly known as The Inner Temple, which is one of the four Inns of Court (professional associations for barristers and judges) in London. To be ‘called to the Bar’ and practise as a barrister in England and Wales, an individual must belong to […]
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Rice Athletics Unveils New Logo Design

Rice University, a private research university located in Texas in the United States, has rebranded its athletics department. Encompassing a number of different sports, from baseball to basketball, and even to golf, the university’s various teams are collectively known as the Rice Owls. While retaining the Old English R, which has been the primary mark […]
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