Confectionery Branding: Al Sultan Sweets

Al Sultan is a confectionery brand in Saudi Arabia that makes and sells sweet confections such as halwa. The company recently commissioned Bahrainian creative agency Skrill to develop its new identity. The designers set out to combine Arabic typography with some of the images typically associated with the word “sultan”; the latter being a type […]
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Middle East Banking: Al Mal Capital

Al Mal Capital is a Middle East investment consultancy firm, licensed and regulated by the Central Bank of the United Arab Emirates and headquartered in Dubai. The business moniker is a derivative of the Arabic term “Bayt al-Māl”, which literally translates to “House of Money” or “House of Wealth”. The latter was a key financial […]
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Middle East Décor: AL MASSA

A graduate of Ecole Supérieure Des Sciences et Technologies du Design (ESSTD), graphic designer Najet Ounis currently works for the Tunisian division of global advertising giant JWT. This logo proposal was completed for an Abu Dhabi-based company specialising in gypsum works and interior decoration. Running from right-to-left, the bold, almost rectilinear form harks back to the […]
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Personal ID: Áron Jancsó

Áron Jancsó is a Hungarian graphic designer whose individual style aesthetic is rather atypical and nonconformist; his work could even be described as “anti-corporate”. Typography certainly enjoys a primacy of place in all of his works, with much of it being heavily influenced by 20th century poster art. Áron himself describes his style as being […]
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