Designer: G20 Summit Logo Presents China in a ‘Poetic Way’

As world leaders prepare for the G20 summit in the Chinese city of Hangzhou, the event’s logo is becoming more and more visible in the media and on signage in public areas – not to mention on various kinds of stamps and souvenirs. Incorporating the image of a bridge, as well as the imprint of […]
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Shanghai Launches Logo Design Contest to Brand Pudong New District

Shanghai city’s official tourist department has launched a new logo design contest to brand the Pudong New Area. The large district lies along and extends out from the eastern bank of the Huangpu River, is well-known for its four major landmark attractions: Oriental Pearl Radio & TV Tower, Jin Mao Tower, Shanghai World Financial Center […]
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Bluegg Helps MasterChef Finalists Create ‘Hokkei’ Brand

Digital design company Bluegg has revealed how it’s helping a pair of MasterChef finalists ‘revolutionise’ the Chinese takeaway. The Cardiff-based consultancy created a complete brand strategy for Hokkei, the new Asian-inspired takeaway business by chefs and entrepreneurs Larkin Cen and Dale Williams. Hokkei is the result of a partnership between former lawyer Larkin and recruitment […]
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Konrad Sybilski Designs Logo and Packaging for ‘Any Tea’

Polish creative Konrad Sybilski has devised this logo and packaging design for Chinese tea brand, Any Tea. With the aim being to highlight the social nature of drinking tea in Chinese culture, the Warsaw-based graphic designer says ‘sharing’ became the base idea for the entire identity, starting with the logo. “The heart of the design […]
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Neelkeen Designs Future of Chinese Brand ‘Mi’

Xiaomi is currently the world’s third largest manufacturer of smartphones. However, despite its exponential growth in recent years in the Asian market, it has yet to achieve the status of a “global company”. Thinking of the internationalisation of Xiaomi, Brazilian creative agency Neelkeen has come up with a conceptual rebranding proposal for the Mi brand, […]
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Pentagram Creates Apple Logo for NYC’s ‘Apex for Youth’

Pentagram’s Natasha Jen has designed a new identity for Apex for Youth, a non-profit organisation providing mentorships and educational programs for underserved Asian and immigrant youth in New York City. Apex’s network of volunteers is made up of working professionals who provide support in academics, social skills, and community engagement for elementary through high school […]
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Eight Refreshes Cathay Pacific Brand Experience

One of the world’s major airline carriers has received its biggest facelift in 20 years. Hong Kong-based brand consultancy Eight was engaged by Cathay Pacific to spearhead an extensive brand experience project. The work guides the redesign of the carrier’s visual identity and extends to the design of its lounges, offices, products and digital interfaces. […]
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