Pentagram Creates Apple Logo for NYC’s ‘Apex for Youth’

Pentagram’s Natasha Jen has designed a new identity for Apex for Youth, a non-profit organisation providing mentorships and educational programs for underserved Asian and immigrant youth in New York City. Apex’s network of volunteers is made up of working professionals who provide support in academics, social skills, and community engagement for elementary through high school […]
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Eight Refreshes Cathay Pacific Brand Experience

One of the world’s major airline carriers has received its biggest facelift in 20 years. Hong Kong-based brand consultancy Eight was engaged by Cathay Pacific to spearhead an extensive brand experience project. The work guides the redesign of the carrier’s visual identity and extends to the design of its lounges, offices, products and digital interfaces. […]
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Logo and Branding for Design Agency, ‘KONG STUDIO’

KONG STUDIO is a newly established visual communication agency based in Singapore. The design studio’s logo mark is based on the Chinese character ‘空’. Pronounced “Kong”, the word is commonly translated into English as meaning “emptiness.” “Kong is a design philosophy to me. I believe that a good layout is not how you control the […]
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Pearlfisher Creates Identity for China’s ‘3r Advertising Services’

Pearlfisher has created the new corporate identity design for 3r Advertising Services, a media group with offices in Beijing, Shanghai, Guangzhou and Chongqing, and whose clients include Ford, Alibaba and JDB, China’s most popular soft drink. Previously, it was felt the group’s three agencies – which cover numerous disciplines, including advertising, digital planning and marketing, […]
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Logo for Chinese Furniture Maker, ‘Zhejiang Pysen Rosewood’

Zhejiang Pysen Rosewood Furniture Co. mainly manufactures Ming and Qing Dynasty style furniture designs. The company’s logo is made up of the Chinese characters “百” and “盛”, resembling a typical Ming style piece of furniture, which is a large armchair with four protruding ends. To continue the tradition of a Chinese aesthetic, the logo was […]
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Logo Design for a Religious Organisation: ‘Buddha Spirit’

The corporate design for the Buddha Spirit club aims to communicate the values and teachings of Buddhism. The key element is the logo, the design of which is inspired by the Diamond Sutra. The leaf-shaped logo shows the outline of Buddha in the centre. The purpose of this reference is to enable observers to see […]
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Branding for a New Tea House – ‘Darcha’

Darcha, a new tea house in Bahrain, has been established by the coming together of two business partners: One from Bahrain and the other from Hong Kong. London design agency Interabang was commissioned to create a brand – encompassing signage, packaging and interiors – that would reflect this unique fusion of cultures and speak simultaneously to both […]
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