Logo and Branding for Design Agency, ‘KONG STUDIO’
KONG STUDIO is a newly established visual communication agency based in Singapore.
The design studio’s logo mark is based on the Chinese character ‘空’. Pronounced “Kong”, the word is commonly translated into English as meaning “emptiness.”
“Kong is a design philosophy to me. I believe that a good layout is not how you control the design elements; it is how you control the empty spaces,” explains founder and head designer, Kevin He.
Combining Oriental and Western styles, the logo simultaneously forms a monogram using the initials K and H.
Kevin also designed a custom font as part of the project; the typeface comes in both Chinese and English variants.