Pentagram Designs New Identity for Eurosport

Pentagram’s Angus Hyland has designed a new identity for Eurosport, the pan-European television sports network that encompasses six TV channels and 16 websites, introducing the first change to the broadcaster’s visual brand in over 25 years. The rebrand follows Discovery’s acquisition of Eurosport which after it bought a majority stake in the sports destination in […]
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Oculus Rift Reveals New Logo Design

Virtual reality company Oculus Rift has unveiled a new logo design ahead of the commercial release of its Rift headset. The technology brand has decided to replace its previous eye logo with an oval design dubbed “stadium”. The latter is accompanied by a new typeface set in lowercase letters. The refreshed design will begin to […]
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MetaDesign Gives Volkswagen Brand a New Typeface

German brand agency MetaDesign has developed a new typeface for carmaker Volkswagen. The brand typeface, developed exclusively for Volkswagen, will be used in all communication media and in all vehicles. It will be rolled out successively according to production cycles. The designers say ongoing digitalisation and globalisation placed new demands on Volkswagen’s integrated brand image. […]
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Logo and Branding for Design Agency, ‘KONG STUDIO’

KONG STUDIO is a newly established visual communication agency based in Singapore. The design studio’s logo mark is based on the Chinese character ‘空’. Pronounced “Kong”, the word is commonly translated into English as meaning “emptiness.” “Kong is a design philosophy to me. I believe that a good layout is not how you control the […]
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New York’s Cooper Hewitt Unveils New Identity by Pentagram

Cooper Hewitt, Smithsonian Design Museum has revealed a new name and graphic identity, custom typeface and website to accompany the expansion of the museum, which will open to the public in November this year. Designed by Pentagram’s Eddie Opara, the identity aims to establish a flexible branding system for the museum built around a new […]
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Identity Design for Architectural Consultancy, ‘MEAD’

London-based brand strategy consultants Them Design have created this interlocking typographic branding for architectural design firm MEAD, enabling the latter to reposition themselves as energy specialists. “We wanted to create something structured but timeless for MEAD, initially designing a unique typeface that could be stacked the visuals carried through to web and brochure concepts,” explain […]
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Worldpay Reveals New Brand Identity

Worldpay, a major player in the payments processing industry, has revealed its new corporate brand. The rebranding, which includes a new website and an updated logo, will roll out in phases starting in the United States in May and ending in the United Kingdom later this year. “Our new brand highlights the worldwide nature of […]
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