Superfried Brands Wildlife Funds for the Leonardo DiCaprio Foundation

Design studio Superfried has created the branding for the Shark Conservation and Elephant Crisis funds – two animal preservation projects founded by the Leonardo DiCaprio Foundation (LDF) in partnership with other philanthropic organisations. Based in L.A., LDF was founded in 1998 by the famous Hollywood actor of the same name, with the goal of safeguarding […]
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New Doctor Who Logo Revealed

The new logo and insignia for the upcoming eleventh season of Doctor Who has been unveiled. Officially revealed by actress Jodie Whittaker – a.k.a. the “13th Doctor” – at a special press event in Liverpool, the new logo has been created by design agency Little Hawk. The fiery, gold-coloured wordmark – launched along with an […]
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AxleTech International Reveals New Name and Logo Design

Axletech International, a U.S. manufacturer of axles and chassis equipment for heavy-duty trucks, has refreshed its identity with a new name and brand mark. With industrial roots going all the way back to 1919, the business has seen multipile changes in the form of name, ownership and acquisitions over the past 100 years. However, as […]
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Lufthansa Reveals New Logo and Branding

German airline Lufthansa has officially revealed its new brand design. The most visible change is the new aircraft livery. In front of more than 3,000 guests in Frankfurt and Munich, the company officially presented a Boeing 747-8 and an Airbus A321 with the new design. “Lufthansa has changed and is more modern and successful than […]
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Pentagram Rebrands Massachusetts’ Historic Amherst College

Pentagram has rebranded Amherst College, a private liberal arts college founded in the Western Massachusetts town of Amherst all the way back in 1821. The academic institution originally took its name from the town and the town in turn took its name from Lord Jeffery Amherst, a colonial-era military figure. However, recent historical investigation has […]
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The Partners Rebrand Shakespeare’s Globe

Branding agency The Partners has created the new logo and identity for Shakespeare’s Globe. Set in the London Borough of Southwark, on the south bank of the River Thames, Shakespeare’s Globe is in reality a modern reconstruction of a round-shaped building that was first built in 1599, destroyed by fire in 1613, rebuilt in 1614, […]
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Robot Food Rethinks Laundry Detergent with ‘LOAD’ Concept

Leeds-based branding agency Robot Food has unveiled a new concept project that aims to rethink a number of popular product categories in the retail sector. “Project Disrupt is a self initiated concept project where we split the team into three and spent five days rethinking three categories in desperate need of a shake up,” says […]
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