Straight Forward Design Creates Identity and Packaging for New Girl Femcare Brand ‘betty’

Straight Forward Design has created the branding and packaging for betty, a new femcare company launched to specifically target eight- to 16-year-old girls. betty’s parent company, It’s a Monthly Thing (an adult femcare supplier), says it wants to “dismantle the taboo surrounding puberty” with dedicated products and a subscription service. While freshening up and reworking […]
[READ MORE]

Pentagram Brands New Concept Store for Baskin Robbins

Pentagram has created the name, visual identity and packaging for a new Baskin Robbins ‘concept store’ in Asia. The famous American ice cream chain was first launched in South Korea back in 1985 by Seoul-based food conglomerate SPC Group (SPC), which currently runs over 2000 ice cream and donut stores across the country. SPC’s latest […]
[READ MORE]

B&B Studio Creates Identity for Genius’ New Product Line

Free-From bakery category brand Genius Gluten Free has unveiled two wraps as part of a new “Good for the Gut” range of six products due to roll out this year, with design from London-based B&B studio. The first products to launch are the “Fibre Fest Beetroot Wraps” and “Fibre Fest Kale Wraps”. In line with […]
[READ MORE]

Performance Indicator Rebrands as ‘Bambu Global’

Performance Indicator, a family of technology companies founded back in 2001, has announced it is rebranding as Bambu Global. The new brand has been inspired by a bamboo plant and each leaf in the logo is claimed to represent a company or technology under the Bambu umbrella. “Each of our companies has been named after […]
[READ MORE]

Survival International Reveals 50th Anniversary Logo Design

Design agency Offthetopofmyhead has created a special logo to mark the 50th anniversary of Survival International. The human rights organisation, which describes itself as a “global movement” for tribal peoples who are the victims of racism, land theft, forced development and genocidal violence, was originally founded in 1969 by, among others, explorer Robin Hanbury-Tenison. Survival […]
[READ MORE]

Atari Reveals Name and Logo of New Games Console

Legendary video game company Atari, famous for having produced games such as Pong and Pac-Man, has announced that “Atari VCS” will be the official name of its new retro-inspired gaming console, previously known by its working title “Ataribox”. Like the design of the new machine, which takes visual cues from the iconic silhouette of the […]
[READ MORE]

Ragged Edge Rebrands Trussle as ‘Home of Home Ownership’

Branding agency Ragged Edge has created a new visual and verbal identity for online mortgage broker, Trussle. The latter is said to have been borne out of founder and CEO Ishaan Malhi’s struggle to secure a mortgage for his first home. “There’s too much jargon, too much complexity and not enough transparency. Millions of people […]
[READ MORE]