Performance Indicator Rebrands as ‘Bambu Global’

Performance Indicator, a family of technology companies founded back in 2001, has announced it is rebranding as Bambu Global. The new brand has been inspired by a bamboo plant and each leaf in the logo is claimed to represent a company or technology under the Bambu umbrella. “Each of our companies has been named after […]
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Survival International Reveals 50th Anniversary Logo Design

Design agency Offthetopofmyhead has created a special logo to mark the 50th anniversary of Survival International. The human rights organisation, which describes itself as a “global movement” for tribal peoples who are the victims of racism, land theft, forced development and genocidal violence, was originally founded in 1969 by, among others, explorer Robin Hanbury-Tenison. Survival […]
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Atari Reveals Name and Logo of New Games Console

Legendary video game company Atari, famous for having produced games such as Pong and Pac-Man, has announced that “Atari VCS” will be the official name of its new retro-inspired gaming console, previously known by its working title “Ataribox”. Like the design of the new machine, which takes visual cues from the iconic silhouette of the […]
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Ragged Edge Rebrands Trussle as ‘Home of Home Ownership’

Branding agency Ragged Edge has created a new visual and verbal identity for online mortgage broker, Trussle. The latter is said to have been borne out of founder and CEO Ishaan Malhi’s struggle to secure a mortgage for his first home. “There’s too much jargon, too much complexity and not enough transparency. Millions of people […]
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Coty Rebrand by Workroom Wins Top Prize at REBRAND 100

London-based branding consultancy Workroom has come out a winner at the biennially-held REBRAND 100 Global Awards. It picked up one of just five ‘2018 Best of Awards’ for its rebrand of beauty products manufacturer Coty, which the agency also claims was its largest-ever rebranding programme. Workroom says both the new logo and strapline were designed […]
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Robot Food Brands New Frozen Food Entrant – ‘Gourmade’

Leeds-based branding agency Robot Food has created the new positioning, identity and packaging design for Gourmade – a new ‘frozen from fresh’ ready meal brand that its founders Jo and Glenn Devenish claim will “take frozen foods into the 21st century”. So far, the range offers seven main meals, five sides and three desserts. Main meals include […]
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Offthetopofmyhead Rebrands Kingston Hospital Charity

Offthetopofmyhead has rebranded Kingston Hospital Charity, a non-profit organisation that aims to raise vital extra funds for Kingston Hospital in South West London. The latter supports around 350,000 people in Kingston, Richmond, Roehampton, Putney and East Elmbridge. “Kingston Hospital Charity’s logo and graphic identity didn’t support their objectives; reflect their vision, mission and values; or […]
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