SYFY WIRE Reveals New Identity Inspired by Comic Books

American cable television channel SYFY has refreshed the branding of its online news and content hub SYFY WIRE. Led by network executives including svp-head of creative Jeff Blackman, vp-design Calvin Chu and design director Ariel Frost, the redesign is the result of a collaboration with creative studio BLOCK & TACKLE (B&T). The New York-based agency […]
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Robot Food Creates New Vegan Brand ‘GRO’ for Co-op

Leeds-based branding agency Robot Food has created the logo and branding for Co-op’s new plant-based food range. Aiming to take a bite out of the £1bn vegan market, the British retailer’s new “GRO” brand is reportedly the largest ever vegan product rollout by a supermarket. Robot Food was tasked with developing the new offering’s strategy, […]
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National Gift Card Rebrands as NGC – Unveils New Logo

National Gift Card (NGC), which is said to be the world’s largest, most-automated gift card and prepaid card company, has rebranded itself as “NGC”. The Chicago-headquartered business serves clients needing plastic and electronic gift cards, prepaid cards, and the physical and digital fulfilment solutions for these products globally across the U.S., Canada, UK, and Europe. […]
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Logo Revealed for New Oklahoma City Convention Center

The logo design for the new $288 million Oklahoma City Convention Center has officially been revealed. Described as “colourful and energetic”, the logo uses shades of red, orange, blue, green and yellow in a design that is claimed to evoke the building’s architecture. “The different colours fold together like origami, refolding itself to suit the […]
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New Vegan Cake Brand ‘Bells & Whistles’ Gets Logo and Packaging by Robot Food

Robot Food has designed the logo and packaging for a new range of free-from cake slices from family bakers, Bells of Lazonby. Established over 70 years ago in 1946, the Cumbria-headquartered business claims to have not only been the first purpose built free-from bakery in the UK but also the first to have supplied own […]
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New ‘Upstream’ Sparkling Water Gets Branded by Robot Food

Brand design agency Robot Food has created the logo and packaging for a new beverage from Sunderland-headquartered soft drinks manufacturer, Clearly Drinks. The latter came to Robot Food with a new ‘premium’ offering, namely, a flavoured sparkling water with an affordable price tag. In what is reportedly a booming category, the drinks manufacturer aimed to […]
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Slack Unveils New Logo and Identity by Pentagram

Popular workplace chat app Slack has unveiled a new logo design as part of a major rebranding campaign. The new look, which represents the first update to Slack’s brand identity since it launched in 2013, comes ahead of plans for the company to go public later on this year. “Our first logo was created before […]
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