Peugeot Sport Reveals New Logo Design

Carmaker Peugeot has unveiled a new logo for its motorsport division ahead of this year’s famous 24 Hours of Le Mans endurance race that gets underway at the Circuit de la Sarthe in France this coming Saturday. The new visual identity of Peugeot Sport is designed to align with the graphic elements of the French […]
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Aston Martin Reveals Name and Logo of New Hypercar

Previously known by its codename AM-RB 003, Aston Martin’s latest mid-engined hypercar collaboration with Red Bull Advanced Technologies and Adrian Newey has been officially named the “Valhalla”. Like its forebear, the more track-focused Valkyrie, it takes its name from ancient Norse mythology, according to which Valhalla – literal translation ‘the hall of the fallen’ – […]
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GFG Style Reveals Name and Logo of New Concept Car

Italian car design studio GFG Style, which is led by legendary Italdesign founder Giorgetto Giugiaro and his son Fabrizio, has revealed the name and logo for its forthcoming concept car. Previewed in a teaser image released just today, the all-electric luxury SUV will be called “Kangaroo”. Featuring two seats, four-wheel drive and four-wheel steering, it […]
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Hyundai Reveals Name and Logo of All-New 2020 SUV

Hyundai has revealed the name and logo of its new 2020 flagship SUV model: Hyundai Palisade. The new SUV name is claimed to reference a series of coastal cliffs associated by many with the Pacific Palisades, an affluent neighbourhood located in Southern California. Previewed by the “HDC-2 Grandmaster” concept car (pictured below), which was unveiled […]
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US Carmaker Buick to Launch New ‘Avenir’ Sub-Brand

US carmaker Buick has announced it is to launch a new luxury sub-brand called “Avenir”. Parent company GM says the move is designed to “grow with the needs of future luxury buyers”. The name “Avenir,” French for “future,” is taken from the concept car unveiled last year. That concept and this year’s Avista coupe concept — […]
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ŠKODA Reveals Name of New Large SUV

ŠKODA’s new large SUV is to be called Kodiaq. The name refers to the Kodiak bear that lives on a remote island off the southern coast of Alaska. Its spelling is derived from the language of the indigenous people – the Alutiiq. ŠKODA plans to usher in a new SUV campaign with the introduction of […]
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Bugatti Reveals Name and Logo of New Super Car

The next Bugatti is to be called Chiron. It will be named after Louis Chiron, a racing driver who won virtually all the major grands prix for the brand in the 1920s and 1930s. His name is more closely connected with the history of Bugatti than any other racing driver. The world premiere of the […]
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