Citroën Teases New Concept Car with Logo Reveal

Citroën has revealed a teaser image showing the logo design for its new Cactus M concept car. The vehicle, which will be officially unveiled at the Frankfurt motor show later on this month, is a convertible variant of the road-going C4 Cactus that went into production last year. The French carmaker says the new design […]
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Maserati Unveils Centennial Logo

Italian luxury car-maker Maserati is currently in the midst of celebrating its centenary. As well as revealing a new brand look and marketing communication campaign inspired by “The Absolute Opposite of Ordinary” concept, the Fiat-owned company has also introduced a special centennial logo. Carrying Maserati’s famous Trident symbol, the logo is more medallion than graphic. […]
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Naming and Identity Design for Mazda ‘HAZUMI’ Concept Car

The new Mazda HAZUMI concept car unveiled at this week’s Geneva Motor Show foreshadows Mazda‘s next-generation B-segment car, namely, the Mazda2. Like all of Mazda’s new generation models – the Mazda CX-5, Mazda6 and all-new Mazda3 – HAZUMI’s styling direction has been determined by the brand’s current ‘KODO – Soul of Motion’ design philosophy. HAZUMI […]
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New Car Brand ‘Horki’ Launches in Shangahi

Kia Motors Corporation’s joint venture in China, Dongfeng Yueda Kia (DYK), has unveiled a new Chinese-market concept and a new local brand name at the Shanghai Motor Show. Unveiled on the joint venture’s show stand, DYK has announced the new brand will be called “Horki” which combines two Chinese characters, “Hor” signifying China and “Ki” […]
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