Volvo Unveils Name and Logo of New Mobility Brand

Volvo has revealed the name and logo of a new brand that the Swedish carmaker says will expand its global mobility operations by providing “on-demand” access to cars and services through a special app. Dubbed simply “M”, and set to debut in Sweden and the US in the spring of 2019, the new service is […]
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Industry Creates New Logo for the Institute of Advanced Motorists

The Institute of Advanced Motorists is to be known as IAM RoadSmart, following a brand positioning and identity review carried out by global brand consultancy, Industry. The IAM is a UK charity offering a range of nationally recognised driving courses, including the Advanced Driver qualification and re-education courses for local authorities and police forces. The […]
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GM Launches ‘Maven’ Car-Sharing Brand

U.S. carmaker General Motors has revealed a new car-sharing service called Maven, which aims to combine and expand the company’s multiple mobility programs under one single brand. GM says Maven’s mission is to give customers access to personalised, on-demand mobility services. The global Maven team includes more than 40 dedicated employees from the connected car […]
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Kia Introduces New ‘DRIVE WISE’ Sub-Brand

Kia has launched a new sub-brand called ‘DRIVE WISE’ for its future autonomous driving technologies. The Korean carmaker recently announced plans to manufacture partially-autonomous cars by 2020, and aims to bring its first fully-autonomous vehicle to market by 2030. Debuting at the 2016 Consumer Electronics Show (CES) in Las Vegas this week, Kia’s DRIVE WISE technologies are still under development. […]
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New ‘Citipark’ Car Park Identity by Thompson Brand Partners

Thompson Brand Partners has completed the rebrand of Citipark, formerly known as Town Centre Car Parks. The company currently has 10 car parks in Leeds, Manchester and London and is planning to add 5 more in the near future, including expansions into Central and North London. The new branding includes a full visual language and […]
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