Czech Ice Hockey has revealed an all-new logo design as well as a name change as part of a major rebranding effort. Ice hockey is considered to be the Czech Republic’s number one sport, with a history stretching back to over 100 years; the nation won gold in the men’s event at the 1998 Winter […]
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GB Basketball has unveiled a completely refreshed logo and identity ahead of the basketball World Cup. As well as being the national team for Great Britain, GB Basketball also serves as the organising body for the sport in Britain, covering national team players from the age of 16 through to senior teams. However, the organisation […]
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Marenco Swisshelicopter (MSH), the Swiss helicopter manufacturer, has unveiled its new name, logo and brand design. During a special inauguration event held at its recently completed corporate-come-engineering facility, the company’s CEO, Andreas Loewenstein, introduced “Kopter” to customers, suppliers, partners and staff. “Our new name provides us with immediate recognition. It allows us to own a […]
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The South China Morning Post (SCMP) has introduced a new corporate identity, which the Hong Kong-headquartered business says signifies its “evolution from a storied newspaper into a global media company”. The launch includes a redesign of the English-language SCMP broadsheet and its digital products as well as a new corporate logo that is said to […]
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Federal Films is the new film division of Republic Records, the label of famous musicians including Drake, Nicki Minaj, The Weeknd, Ariana Grande, Pearl Jam and Lorde, among many others. Pentagram has designed a new brand identity for the initiative, which it is claimed will explore “non-traditional opportunities” for film and TV on behalf of […]
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The London Oil Refinery Company’s Astonish brand is relaunching its car care range for the UK and abroad, designed by Springetts Brand Design. Company bosses felt the Car Care range needed an update to bring it in line with the current masterbrand design and the new designs had to appeal to the range’s car-loving audience. […]
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Virgin Voyages, the cruise line division of Richard Branson’s Virgin Group, has teased the design of its new ship. The reveal took place at a special keel laying ceremony for the first of three ships at Fincantieri’s shipyard in Genoa, Italy. Although the inaugural ship remains unnamed as yet, the trio of seafaring cruisers have […]
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