Bell Helicopter Rebrands to ‘Bell’, Reveals New Logo Design

Major global aircraft manufacturer Bell Helicopter has revealed it has rebranded to be known as simply “Bell”. The American company teamed up with design consultancy FutureBrand to complete its first rebranding since aerospace giant Textron purchased the defense businesses of Bell Aircraft Corporation in 1960 some of which became Bell Helicopter. “Bell has always been […]
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Outboard Manufacturer Tohatsu Unveils New Logo Design

Japanese outboard manufacturer Tohatsu has revealed an all-new logo design at the 57th Genoa International Boat Show held in Genova, Italy. The refreshed logo, dubbed “Blue Wings”, is also accompanied by a new tagline called “Feel the Wind”. Both form part of the company’s new global brand campaign, which is in turn based on a […]
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Offthetopofmyhead Designs Logo for Green Bird Communications

Offthetopofmyhead has designed a logo for digital marketing consultancy Green Bird Communications. The consultancy was founded by marketing, communications and PR consultant Clare Dorey, and journalist and writer Lucy Mason. Green Bird claims to create marketing tools that help businesses achieve a strong digital presence and to “fly online”. Headquartered in Surrey, the company’s name […]
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Brand Union Creates Visual Identity for New Airline, ‘LEVEL’

Brand Union has created the logo and identity design for new budget airline, LEVEL. The low cost longhaul travel brand, which has just been launched by British Airways’ parent company International Airlines Group (IAG), will take to the skies in June 2017 with flights from Barcelona to Los Angeles, San Francisco, Buenos Aires and Punta Cana. “LEVEL […]
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The Surgery Rebrands Hawk-Eye Innovations

West Sussex based design and digital agency The Surgery has completed a rebrand of sports technology company Hawk-Eye Innovations. The Sony Group company is probably best known for it’s ball tracking technology that is used to officiate major sporting events like Wimbledon and the English Premier League, but is growing to the point where it […]
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The Aviary Design Studio Gives Wings to ‘Skyhorse Aviation’

Skyhorse Aviation is a South African based helicopter provider with a fleet consisting of eight, new generation AS350 series helicopters. Operating out of Wonderboom Airport near Pretoria, the company specialises in providing helicopter support and charter throughout the African continent. Its helicopters are seen as ‘workhorses’ of the skies. The aviation company turned to Nick […]
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Eight Refreshes Cathay Pacific Brand Experience

One of the world’s major airline carriers has received its biggest facelift in 20 years. Hong Kong-based brand consultancy Eight was engaged by Cathay Pacific to spearhead an extensive brand experience project. The work guides the redesign of the carrier’s visual identity and extends to the design of its lounges, offices, products and digital interfaces. […]
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