Pearlfisher Brands Interflora’s New ‘Orangeri’ Chocolates

Pearlfisher’s Copenhagen studio has recently worked with Interflora Denmark to develop and design its latest complementary product, Orangeri chocolates. The name ‘Orangeri’ is inspired by “orangeries of old”, says the agency, while the packaging is designed to reveal layers of the product and brand, with the square box opening to reveal a series of ‘postcards’ […]
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Carter Wong Designs Aduna’s New African ‘Super-Teas’

Health food brand Aduna, which claims to offer a range of superfood products whilst at the same time creating incomes for rural African households, has launched a new selection of African “Super-Teas” with design by Carter Wong. The latter originally started working with Aduna back in 2013, when the London-headquartered food retailer launched its #MakeBaobabFamous campaign […]
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Cadillac Launches New Luxury Car Subscription Service – ‘BOOK by Cadillac’

American carmaker Cadillac has launched what it claims is the first-of-its kind luxury vehicle subscription service. Dubbed “BOOK by Cadillac”, the service gives members access to popular Cadillac vehicles without the commitment of leasing, financing or buying. For a flat monthly fee of $1500, members will have app-enabled on-demand access to the latest premium trim […]
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IC Design Helps Özerlat Make Inroads into UK Coffee Market

London-based creative agency IC Design has designed the packaging for speciality coffee brand Özerlat’s Turkish Delight range. Comprising a range of five flavours, the products are hand-crafted for Özerlat by confectionery house Haci Bekir in Istanbul. “Catering for any changes or additions to the range, the packaging is designed as an elegant, simple box with wraparound […]
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Branding for ‘Bud’s’ Edible Flower Food Truck

The food-truck industry in the United States has grown considerably over the past few years, with hundreds of mobile restaurants setting up to cater to the appetites of any given city. In order to stay competitive, these ‘Meals-on-Wheels’ restaurateurs have had to be creative and ingenious with their menus, which has resulted in the emergence […]
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Parker Williams Redesigns Green Gate

London-based branding agency Parker Williams has redesigned the logo and new packaging for food brand Green Gate. Founded by raw food chef Innessa Bauer, Green Gate makes and sells a variety of meal replacement shakes that combine over 50 organic or natural grown super foods that are said to help replenish enzymes in the body […]
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Croots Rebrand Wins Gold at DBA Design Effectiveness Awards

AC Supplies, a North Yorkshire maker of canvas and leather shooting bags, felt that their brand had no real equity beyond their core trade supply base. They wanted to create a fresh, stand-alone brand that would compete in the consumer market and emphasise their 40-year heritage. The new Croots brand was created by WPA Pinfold […]
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