Welsh Football Gets New Logo and Identity

The Football Association of Wales has unveiled an all-new logo and identity as part of a major brand refresh. Compared to the old design that dates back to 2010, the new logo is more clean and minimal, with the dragon – the most iconic of Welsh emblems – taking centre stage. “The FAW supports all […]
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Western United FC Reveal Logo and Kit

Western United FC have revealed their logo and kit design ahead of the club’s debut season in Australia’s premier football league, known as the Hyundai A-League. The club says it consulted with fans “for several months” before eventually selecting a design that adopts the letter ‘W’ as the central design element. “We have listened to […]
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Mr B & Friends Gives Bristol City FC a Makeover

Branding agency Mr B & Friends has designed the new logo and identity for Bristol City FC. Following its successful rebrand of Bristol Bears rugby team in 2018, the agency was asked by Bristol Sport, the company that owns the Championship football side, to carry out the latest refresh. The club’s former crest was derived […]
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Nashville SC Reveals New Logo Ahead of MLS Debut

Ahead of its debut in Major League Soccer (MLS) in 2020, Nashville Soccer Club has officially unveiled its new logo and identity. Founded in 2016, and currently playing in the United Soccer League (USL), the club will now be known as Nashville SC, after majority owner John Ingram and the rest of the team’s ownership […]
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Football Federation Australia Unveils New Logo Design

Football Federation Australia (FFA) has unveiled a new logo and brand, to promote the whole of football in Australia. The FFA’s current CEO, David Gallop, claims the new look, which has reportedly been two years in the making, signifies football as the game for “all Australians”. “Our new identity opens the way to reposition football as […]
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Barcelona Football Club Reveals New Logo Design

FC Barcelona has unveiled plans to change its crest in order to make the design more digital media-friendly. The new proposal is effectively a mild refresh – an “evolution” and not a revolution according to the club’s bosses. “Since the design was last updated in 2002, the context, society and technology have changed enormously, and […]
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Name and Logo Unveiled for David Beckham’s MLS team

Football icon David Beckham has officially revealed the name and logo design of his Major League Soccer team. Set to debut in the 2020 season, the team will be called Club Internacional de Futbol Miami – or Inter Miami CF for short. The name celebrates Miami as “a truly global location that welcomes and embraces […]
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