ID for an Entertainment Company: Agência Dama

Agência Dama is a Brazilian communications agency with a specialist focus on events production for lifestyle and fashion brands. Graphic designer Adilson Porto Jr., from São Paulo, was commissioned to design the corporate identity. For the logotype he took inspiration from traditional stage lighting design, with the name “DAMA” seemingly being formed from a row […]
[READ MORE]

Government Branding: Start Up Brasil

Brazil’s official Trade and Investment Promotion Agency (Apex-Brasil) and Ministry of Science, Technology and Innovation (MCTI) have conjointly developed the Start Up Brazil programme, which aims to support and enable Brazilian companies to market and sell their products abroad. Sao Paulo-based creative agency Fábrica de Ideias Brasileiras (FIB), or “Brazilian Factory of Ideas”, was assigned the […]
[READ MORE]

Retail Branding: ‘Kering’ Design Story

PPR, a French multinational holding company that owns and operates major fashion brands such as Gucci, Puma, Yves Saint Laurent, Alexander McQueen, Christopher Kane, Stella McCartney, JEANRICHARD, Qeelin and Sergio Rossi, is set to rebrand as Kering. Creative agencies Dragon Rouge and Havas Lifestyle have been collectively involved in the rebranding process. To further complement […]
[READ MORE]

Corporate Identity: Wienvest

Headquartered in Helsingborg in Sweden, Wienvest is an investment company whose main business focus is on the micro-economy of the Öresund Region. Kollor Design Agency, formed by Erik Tencer and Håkan Persson, and also rooted in Helsingborg city, was enlisted to design Wienvest’s logo as well as printed identity material. The design studio utilised a minimalist […]
[READ MORE]

Theatre Branding: Skorohod

Skorohod, or “СКОРОХОД” in Russian, is a new and multifunctional venue in St. Petersburg for theatre, music performances, contemporary dance, and other such artistic endeavours. The auditorium’s identity was designed by Woomy, an emerging creative agency also based in St. Petersburg. Interestingly, the designers made it an intentional objective to avoid the use of obvious […]
[READ MORE]

Logo for LAD: LATIN AMERICAN DESIGN

LAD is a social design initiative whose aim is to promote contemporary Latin American design on a global, worldwide level. Madrid-based design agency IS Creative Studio. was responsible for forming LAD’s graphic identity. The designers chose to instill a vibrant, multicolour feel into both the animated logo and the associated identity collateral, with the inspiration […]
[READ MORE]

Internet Branding: Sletat Travel Search Engine

Sletat.ru is an online Russian travel search engine. Translated into English, the word “Sletat” means “to fly”. The internet-based company commissioned graphic designer Roman Korolev to design its new identity. At the outset, Roman considered various different ideas for the logo, including using a magnifying glass (as a visual metaphor for search); a stylised S; […]
[READ MORE]