Bluemarlin Unveils New Design for ‘Rocks’ Drinks

International brand design agency bluemarlin has rolled in a new design for Rocks range of squashes. The concept encompasses the brand’s entire identity, including packaging, communications and digital, and will support the brand’s plans for growth as it stretches into the competitive ‘Ready to Drink’ category. Bluemarlin says it was charged with discovering a brand […]
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Bluemarlin Redesigns ‘Sumol’ Soft Drink

International brand design agency bluemarlin has created a new visual identity for Portugal and Angola’s famous soft drink brand, Sumol. With a history that dates back to the 1950s, Sumol is a well-known brand in its home country, Portugal. This new visual identity forms part of Sumol’s ambition to reach a wider audience, especially with […]
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70kft Creates Branding and Packaging for Xylobag

Launched in 2010, U.S. company cycleWood Solutions says its mission is to offer smarter, environmentally responsible alternatives to the many consumer products that continue to strain long-term sustainability. For example, after studying the lasting impact plastic garbage bags have on the planet, the team has created Xylobag, which is made from a patented mix of […]
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Lexmark Launches New Brand and Logo

Technology company Lexmark has revealed a new corporate brand and logo. Having originally been spun out of tech giant IBM, the US company started life as a printer manufacturer back in 1991. Lexmark says its rebranding represents its transition to a business “well beyond its hardware heritage”. “The new Lexmark logo evokes the clarity, value […]
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Pentagram Designs New Identity for Bike New York

In time for the cycling season, Pentagram’s Emily Oberman and her team have rolled out a new identity for Bike New York. Along with the identity, the update includes a redesign of the Bike New York website, cycling guides and other collateral, and looks ahead to the organisation’s biggest events, the TD Five Boro Bike […]
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Dragon Rouge Designs New Education Brand, ‘Think Ahead’

One in four people in England are now said to experience mental health problems, and a third of families include someone with mental ill-health. In May 2014 the Institute for Public Policy Research (IPPR) published a detailed report on the state of mental health trusts within the UK. The report highlighted the growing demand on […]
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Music Provider Spotify Unveils New Look

Commercial music streaming service Spotify has revealed an updated brand identity. Unveiled at the Spotify House venue at the current South by Southwest (SXSW) Festival in Austin, America, the brand refresh been created by New York-based consultancy Collins. Working under the supervision of co-founder and executive creative director Leland Maschmeyer, the design team consisted of […]
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