Pentagram Designs Identity for ‘Do The Green Thing’

Pentagram’s Marina Willer has developed a new identity for Do The Green Thing, an environmental charity co-founded by Naresh Ramchandani. Described as an online “inspiration feed”, Do The Green Thing hosts a website that displays posters, videos, podcasts and objects made by creative types that aim to inspire people to live more sustainably. The Do […]
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Pentagram’s Shake Shack Identity Helps Launch $1.6B Brand

Following a recent IPO that has valued the company at a staggering $1.6 billion, American hamburger chain Shake Shack plans to expand to over 400 locations in the next decade. From its roots as a hot dog stand in New York’s Madison Square Park, the company has so far grown into a chain of 63 […]
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Co-operative Pharmacy Rebrands as ‘Well’

Following its £620million acquisition by Bestway Group last October, Co-operative Pharmacy, the UK’s largest independent pharmacy chain, is re-launching under the new name Well. The launch and re-brand of 780 Co-operative Pharmacy branches to Well, separates the business from the previous parent company; and kick-starts a five-year expansion strategy. As demand grows, due to factors […]
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Thonik Creates New Identity for the Holland Festival

Dutch design agency Thonik has created a new identity for the Holland Festival, which is said to be is the oldest and largest performing arts festival in the Netherlands. The event takes place every June in Amsterdam. The new identity also marks the beginning of Ruth Mackenzie’s tenure as creative director. She was the former […]
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Studio Dumbar Rebrands Dutch Airline Transavia

Part of the Air France-KLM group, Transavia currently operates from six home bases in The Netherlands and France, including its main bases at Amsterdam Airport Schiphol and Paris Orly. Company bosses say they want Transavia to become Europe’s leading airline in hospitality and service. The key objectives are to add new routes, appeal to business […]
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WPA Pinfold Brands Asda’s 3D Printing Service

WPA Pinfold has helped create the brand identity and packaging for Asda’s new in-store 3D printing service – called ASDA 3DME. The retailer is currently introducing 3D printing technology across its supermarkets, following initial trials of ASDA 3DME towards the end of last year. Asda says it plans to take the 3D scanner on a […]
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Elmwood Creates Identity for Ann Maguire Arts Educational Fund

Global brand and design consultancy Elmwood has worked with the Ann Maguire Arts Educational Fund, to create a visual identity for the recently launched charity. Designed in partnership with the Maguire family, the concept aims to capture the “spirit of aspiration and achievement” that is central to the charity’s purpose. Ann Maguire was a teacher […]
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