Pentagram Creates New Identity for Architecture Firm ‘FR-EE’

Pentagram’s Natasha Jen and her team have designed a new identity and website for FR-EE / Fernando Romero Enterprise, the global firm of architect Fernando Romero that operates out of offices both in Mexico City and New York. The new branding is dominated by a fluorescent green colour, which is combined with blue, purple and […]
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Moving Brands Unveils New Identity for Progress Software

Progress Software has re-branded as “Progress”, with a new logo and identity design created by global creative agency Moving Brands. Following a recent acquisition of Telerik, who Moving Brands partnered with on its 2013 rebrand, Progress had doubled in size, and its portfolio and global footprint grew exponentially. The company says it therefore approached Moving Brands to help unite its identity […]
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Utah Jazz Unveil New Logo Design

American basketball team the Utah Jazz have revealed a refreshed brand identity for the 2016-17 season with the introduction of uniform modifications, a new court design at Vivint Smart Home Arena, and the selection of the Jazz wordmark logo as the primary logo. The look harkens back to a team that was born as the […]
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Studio h Creates Branding for Svalbardi’s Iceberg Water

Studio h has created the bottle, brand and packaging design for Svalbardi polar iceberg water. Svalbardi is harvested from icebergs freshly carved off glaciers in the remote polar region of the Svalbard archipelago. The ice, claimed to be thousands of years old and fresh as the day it fell as snow, is captured, melted and […]
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Mr B & Friends Rebrands Principality Building Society

Creative agency Mr B & Friends has designed the new brand proposition and identity for Principality Building Society. Established in 1860, and now with over 500,000 members, its savers and borrowers, Principality is said to be the largest mutual building society in Wales. However, the Society felt that consumers’ needs were changing and subsequently engaged […]
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Alaska Airlines Unveils New Logo and Branding

Alaska Airlines has unveiled its first major brand change in 25 years. The new look was introduced on a newly painted Boeing 737-800 and will subsequently be featured throughout the airport experience, on all digital channels, in marketing materials and across Alaska’s entire fleet. The most visible changes to the brand are the wordmark, the Eskimo […]
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Koto Creates New Identity for Gumtree

Gumtree, said to be the UK’s largest classifieds website, has unveiled a rebranding campaign with the launch of a new logo design, brand identity, tone of voice and changes across its mobile and desktop channels. For its first UK overhaul since launching in 2000, Gumtree appointed creative agency Koto to develop a new brand identity. […]
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