Koto Creates New Identity for Gumtree

Gumtree, said to be the UK’s largest classifieds website, has unveiled a rebranding campaign with the launch of a new logo design, brand identity, tone of voice and changes across its mobile and desktop channels. For its first UK overhaul since launching in 2000, Gumtree appointed creative agency Koto to develop a new brand identity. […]
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LJB Studio Creates New Identity for Outbox Documents

Manchester-based design agency LJB Studio has created the brand identity for Outbox Documents, a business that specialises in managing the complete life-cycle of documents – from collection and storage, through to delivery and recycling. The name is derived from the business’ service and process, namely, moving documents ‘out’ of the home or office and archiving them in ‘box’ […]
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How Studio Blackburn Created the Trainline Logo

Brand design consultancy Studio Blackburn has revealed the workings behind the major new rebrand of the Trainline, a service that is said to reach over six million UK users. Trainline had existed for many years as thetrainline.com, but felt that an adjustment of the name to ‘Trainline’ and a brand redesign was needed to position […]
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Wildlife Conservation Society Gets New Identity by Pentagram

Pentagram’s Michael Bierut and his team have created a new identity for the Wildlife Conservation Society. The designers say the new branding is built around a “friendly and accessible” mark that is designed to appeal to everyone from park visitors to policy makers. The Wildlife Conservation Society currently manages the Bronx Zoo, Central Park Zoo, […]
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Premm Design Rebrands Unexpected Opera

London-based design agency Premm Design has created the new branding for ‘cabaret opera’ specialist, Unexpected Opera. Originally established in 2007, the theatre group recently approached Premm Design needing a new and improved identity. “After presenting a number of possible approaches, we agreed on a logo that used emoji-like letterforms. These act as shorthand for laughter, […]
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bottlegreen Relaunches Range with Designs by Ziggurat Brands

SHS Drinks has relaunched its range of bottlegreen cordials, sparkling presses, and tonics, featuring designs by brand and design agency Ziggurat Brands. This is the latest stage in a partnership lasting more than a decade between bottlegreen and Ziggurat Brands, which has seen the range grow from fledgling start-up to household name. When Ziggurat Brands […]
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StartJG Creates New Brand Identity for Gulf Finance

Gulf Finance is a UAE-based provider of growth finance for SME and micro businesses. The Company is head-quartered in Dubai with offices in Abu Dhabi and Sharjah, while its sister company, Gulf Finance Saudi Arabia, has offices in Jeddah and Riyadh. Given the importance of the SME sector to the economies of the region, there […]
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