Pyure Organic Reveals New Logo and Packaging

Pyure Organic, said to be one of the fastest-growing U.S. brands in the low-to-no-calorie sweetener category, has announced a major rebrand of its organic and non-GMO plant-based sweeteners, baking mixes, milk modifiers, and spreads. The Naples, Florida-headquartered company says it partnered with marketing and media agency Ideabar to develop integrated marketing strategies to accelerate business […]
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P&W Creates Logo and Packaging for ‘VITASMART’

Pemberton & Whitefoord LLP has designed the logo and packaging for a new range of female supplements called “VITASMART”. The identity and branding aims to stand out in the growing vitamins, minerals, and supplements (VMS) category, and features a distinct brand marque in the form of a ‘V’ with wings, which is claimed to indicate […]
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Baltimore Museum of Art Reveals New Logo and Identity

The Baltimore Museum of Art (BMA) has unveiled a new logo and identity as part of a major branding overhaul. BMA’s marketing bosses reportedly spent four months in 2019 interviewing colleagues, trustees, docents, volunteers, museum visitors, Baltimore residents, and tourists in an effort to understand how the BMA is perceived. “We spent a lot of […]
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SomeOne Rebrands London’s Belgravia

SomeOne has created a new look for Belgravia, one of London’s most sought-after and wealthiest areas. The Duke of Westminster’s property company, Grosvenor Estates, which owns a large chunk of Belgravia as well as Mayfair, chose SomeOne to strategically review, redesign, and launch the neighbourhood’s new branding. “Research showed that the district was considered too […]
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ODA Brands New ‘Climate-Friendly’ Banking App – ekko

ODA has created the branding for ekko, a new debit card and banking app that aims to tackle climate change by matching customers’ transactions with environmental friendly actions such as planting trees. The launch comes as new research from Mastercard shows two in five Brits (43%) see reducing their carbon footprint more important now than […]
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Dollar Bank Unveils New Logo and Tagline

Dollar Bank has unveiled its new branding in an effort to win over a newer and younger generation of consumer. The Pittsburgh, Pennsylvania-headquartered bank has revealed a new logo that emphasises the “Do” in Dollar Bank, and the tagline, “Let’s get you there.” The new branding is claimed to be the result of one of […]
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SPi Global Reveals New Name and Logo

SPi Global, a business process outsourcing (BPO) provider headquartered in Manila, has announced the launch of its new name as Straive (pronounced “strive”). The brand refresh reportedly comes on the back of a number of developments in recent years including several acquisitions, as well as new revenue streams for the over 40-year-old Philippines business that […]
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