Big Fish Reveals New Logo and Packaging for Thomas J Fudge’s

Branding consultancy Big Fish has refreshed the logo and packaging design for British biscuit maker, Thomas J Fudge’s. The London-headquartered agency actually rebranded the over 100-year-old business back in 2012 – repositioning it at the time from “Fudges” to “Thomas J Fudge’s Remarkable Bakery”. The latest update is said to have come about as a response […]
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Deliciously Ella Gets New Logo and Packaging by Here Design

Here Design has delivered a brand refresh for Deliciously Ella, including a new range of frozen products launched as part of the rebrand. The refreshed packaging for the vegan-friendly ranges incorporates bright hues “reflecting the depth of flavour of the foods within,” which the designers claim will inspire consumers to try new taste profiles and […]
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Biles Hendry Helps Launch Ella’s Kitchen into the Frozen Aisle

Design consultancy Biles Hendry has created the brand architecture and identity for Ella’s Kitchen’s new frozen range. Launching exclusively across Tesco stores in the UK and Ireland this month, the new product line, which is targeted at older children instead of newborns, adopts what is described as a “playful” identity that is designed to appeal to […]
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B&B Studio Creates Identity for Genius’ New Product Line

Free-From bakery category brand Genius Gluten Free has unveiled two wraps as part of a new “Good for the Gut” range of six products due to roll out this year, with design from London-based B&B studio. The first products to launch are the “Fibre Fest Beetroot Wraps” and “Fibre Fest Kale Wraps”. In line with […]
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Ragged Edge Creates Look for New ‘Toy Library’ Brand Whirli

Branding agency Ragged Edge has created the logo and identity for Whirli – a new subscription-based ‘toy library’ launching in the UK. From strategy and naming, through to identity and launch, the consultancy worked with entrepreneur Nigel Phan to build a proposition for both adults and kids centred around “swapping for toys instead of shopping […]
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Pearlfisher Brands Interflora’s New ‘Orangeri’ Chocolates

Pearlfisher’s Copenhagen studio has recently worked with Interflora Denmark to develop and design its latest complementary product, Orangeri chocolates. The name ‘Orangeri’ is inspired by “orangeries of old”, says the agency, while the packaging is designed to reveal layers of the product and brand, with the square box opening to reveal a series of ‘postcards’ […]
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Nomadic’s New ‘Kefir’ Range Gets Branding and Packaging by Carter Wong

‘Ethnic’ dairy drinks brand Nomadic has launched a new range of Kefir drinks with design by multidisciplinary studio Carter Wong. Available in three flavours – lemon, raspberry and natural – the range is a fermented probiotic milk drink with live cultures that are claimed to aid digestion and gut health. Carter Wong created the logo […]
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