Virginia Tech Unveils New Logo Design

Virginia Polytechnic Institute and State University, popularly known as Virginia Tech, has revealed an all-new academic logo. The new design adopts the familiar “flying VT” of the university’s athletic department logo, which remains unchanged. “The lettering reflects the VT-shaped educational experience. The vertical bar of the T represents disciplinary depth, while the horizontal bar reflects the […]
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Camden Market Gets New Identity Design by Ragged Edge

Camden Market’s new brand and visual identity were revealed this week by integrated branding agency Ragged Edge. Parent company Market Tech approached Ragged Edge to define and create a brand that would appeal to a broad millennial audience and work both on and offline. Originally opened in 1974, Camden Market is often identified with alternative culture […]
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Annie Atkins Designs Logo for Dublin

Designer Annie Atkins, known for her work on Wes Anderson’s film The Grand Budapest Hotel, has designed a new logo for the city of Dublin. Think & Son, the consultancy Annie co-founded along with Eoghan Nolan, won a pitch earlier in the year to produce a logo and advertising campaign for Fáilte Ireland (the Irish […]
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Concept Logo Design for Fashion House, ‘Hardy Amies’

English couture house Hardy Amies was founded by the late Sir Hardy Amies (d. 2003) just after the Second World War. As well as being Queen Elizabeth II’s official dressmaker for 50 years, Hardy Amies’ creations also included costume designs for the 1966 England World Cup team and the 1968 Stanley Kubrick film 2001: A Space […]
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Identity Design for Brazil’s 4th Design Biennial

The general theme of the 4th national design biennial in Brazil was “Brazilian Diversity”. In order to represent this, the visual identity takes its starting point for inspiration from the multiple diversities characterising Brazil, exemplified by its natural resources, its plurality as well as the many different industrial and handcrafted products. A variable identity for […]
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Branding Design for Type Foundry, ‘Calderón Estudio’

Calderón Type Foundy Studio was established by graphic designer Felipe Calderón back in 2010. A graduate from Colombia’s Fundación Academia Dibujo Profesional, and a resident of Santiago de Cali, Felipe currently specialises in the fields of calligraphy and illustration. His typographical work has previously been selected to be part of Tipos Latinos, a major biennial […]
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Nestlé Drumstick ‘The Mouths’ ID by Luke Lucas

Nestlé Drumstick originated in 1904 at the St. Louis World’s Fair. Peters Drumstick, which was sold by Nestlé to Pacific Equity Partners last year, is a popular Australian brand of ice cream cone. Engaged by agencies Publicis Mojo and Jacky Winter, graphic designer and illustrator Luke Lucas was asked to create a typographic ID and […]
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