Czech Ice Hockey Reveal New Logo and Name Change

Czech Ice Hockey has revealed an all-new logo design as well as a name change as part of a major rebranding effort. Ice hockey is considered to be the Czech Republic’s number one sport, with a history stretching back to over 100 years; the nation won gold in the men’s event at the 1998 Winter […]
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Gloucester Rugby Unveil New Logo Design

Gloucester Rugby are re-branding and changing their logo, following an almost year-long review which is said to have included interviews with both staff and players. The Premiership club’s CEO, Stephen Vaughan, officially announced the change at an event held earlier this week at Kingsholm Stadium. Key details of the new shield logo include a refreshed […]
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Peugeot Unveils Giant Logo Sculpture

Peugeot has announced it will be unveiling a giant-sized 3D sculpture of its car logo, the “Peugeot Lion”, at next month’s Geneva Motor Show. Standing 4.8 metres tall and 12.5 metres long, the Lion sculpture has been developed by Peugeot’s Design Lab, the French carmaker’s industrial design consultancy, using advanced CAD modelling techniques and even 3D […]
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Smith & Milton Rebrands the Chartered Insurance Institute

Smith & Milton has rebranded the Chartered Insurance Institute (CII), which serves as the UK’s premier professional body for the insurance and financial planning professions. With more than 125,000 members in over 150 countries, the CII is claimed to be the world’s largest professional body dedicated to these sectors. In January 2016, the CII conducted a […]
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Aussie Carmaker Holden Unveils New Logo Design

At a special business briefing event held at its Port Melbourne design studios, Holden has unveiled an updated logo design as well as a new brand and marketing campaign. The Australian carmaker’s marketing communications manager, Natalie Davey, said the company’s branding was getting an overhaul in order “to reflect a more modern and progressive feel”. […]
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Sacramento Kings Unveil New Logo and Branding

American basketball team the Sacramento Kings have this week revealed a new logo and brand identity. The new primary emblem is said to have been inspired by the Kings classic logo. Changes include a reshaped crown, revised basketball and new typeface that puts Sacramento front and centre. The brand refresh was carried out by Hattiesburg, […]
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SomeOne Designs New Crest for Aston Villa

SomeOne has created the new club crest for Aston Villa. The football team was unfortunately relegated from the Premiership this past weekend after a defeat to Bournemouth. As part of a wider brand review the new badge incorporates “some subtle yet important changes”, say club officials. Fans were also consulted as part of the design […]
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