Insurtech Firm Hiro Rebrands to ‘Locket’

Prevention-first insurtech company, Hiro, has rebranded to “Locket”, which the UK firm says will enable it to not only communicate its product more effectively but also help it to grow internationally. The business currently offers members a better price on their policy if they proactively protect their homes using smart technology. It also has a […]
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Ragged Edge Creates New Look for Fertility Brand – ‘Mylo’

Fertility technology company myLotus has rebranded as “Mylo”, with design by Ragged Edge. Mylo’s ovulation tracker, which detects luteinising hormone in the urine, is claimed to offer users the tools and information that will optimise their chances of having a baby. Changing the name from myLotus to Mylo is said to have set the tone […]
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Ragged Edge Rebrands Cycle Insurer – Laka

Community-based bike insurance start-up Laka has been rebranded by creative agency, Ragged Edge. Following a successful seed round, Laka enlisted Ragged Edge to develop a new brand identity that could establish collective cover for cyclists in both the UK and Europe, as well as helping the London-headquartered company to develop other insurance products in the […]
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Ragged Edge Rebrands Venture Capital Firm, Northzone

Venture capital fund Northzone has been given a makeover by London-based branding agency, Ragged Edge. The fund, which has invested in the likes of Spotify, Trustpilot and Kahoot among others, approached the agency because it wanted to elevate its profile not only on the European stage but also internationally. “Since 1996, we’ve made over 150 […]
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Financial Planning App ‘Multiply’ Rebranded by Ragged Edge

Financial planning app Multiply has revealed a brand new look that has been developed in collaboration with London-based branding agency, Ragged Edge. Claimed to be the first financial planning app to be approved by the UK’s Financial Conduct Authority (FCA), Multiply was created to put “a personal financial advisor in everyone’s pocket” – especially into […]
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Ragged Edge Brands ‘Smart’ Supplement – Heights

Ragged Edge has created the brand strategy, name and identity for Heights, which is being touted by its makers as “the world’s first smart supplement”. The direct-to-consumer subscription service, which is aimed at professionals, pairs a monthly supplement delivery with regular ‘brain-training’ advice, mixing nutrition, knowledge and exercise to enable people to achieve better cognitive […]
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Wind E-Scooters Given ‘Superhero’ Identity by Ragged Edge

International e-scooter sharing company, Wind, has unveiled a new “superhero-themed” identity created by Ragged Edge. Hot on the heels of a $50m investment round, Wind worked with the London-based branding agency to redefine itself as “a secret super power”. And just as every superhero has its arch nemesis, Wind has identified travel misery as the […]
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