Aston Martin Reveals Name and Logo of New Hypercar

Previously known by its codename AM-RB 003, Aston Martin’s latest mid-engined hypercar collaboration with Red Bull Advanced Technologies and Adrian Newey has been officially named the “Valhalla”. Like its forebear, the more track-focused Valkyrie, it takes its name from ancient Norse mythology, according to which Valhalla – literal translation ‘the hall of the fallen’ – […]
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Chinese Carmaker Baojun Reveals New ‘Premium’ Logo

SAIC-GM-Wuling, a joint venture between American car manufacturer General Motors and China’s state-owned SAIC Motor, has introduced a new logo design for its Baojun sub-brand. The so-called “Diamond Badge” will be applied to all upper-level ‘premium’ cars, starting with the Baojun RS-5 SUV (pictured below), which is expected to be launched in the first quarter […]
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China’s Geely Launches New Electric Car Brand – ‘Geometry’

Geely, currently the biggest car manufacturer in China, has launched a new ‘premium’ all-electric vehicle brand. Called “Geometry”, the new mark has plans to launch 10 pure electric models by 2025, targeting multiple segments including saloons, SUVs, crossovers, and MPVs. The first model, dubbed “Geometry A”, has this week made its official global public debut […]
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GFG Style Reveals Name and Logo of New Concept Car

Italian car design studio GFG Style, which is led by legendary Italdesign founder Giorgetto Giugiaro and his son Fabrizio, has revealed the name and logo for its forthcoming concept car. Previewed in a teaser image released just today, the all-electric luxury SUV will be called “Kangaroo”. Featuring two seats, four-wheel drive and four-wheel steering, it […]
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Performance Lab Given ‘Scientific’ Look by Robot Food

Branding agency Robot Food has created the identity for Performance Lab, a new range of dietary supplements developed by London-headquartered Opti-Nutra. Described as a “lifestyle brand for performers”, the range is comprised of Performance Lab and Performance Lab SPORT, with the vitamins and minerals being made using “scientifically driven formulas”. According to Robot Food the business needed an identity […]
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‘VinFast’, Vietnam’s First Ever Carmaker, Unveils Logo

VinFast, which is setting out to become Vietnam’s first volume car manufacturer, has revealed its new logo ahead of the brand’s official global launch at the 2018 Paris Motor Show in October. As a member of Vingroup, which is currently both the largest real-estate company and largest private enterprise in Vietnam, VinFast’s aim is to […]
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Skin Care Brand ‘Kari Gran’ Unveils New Logo and Packaging

Eco-luxe skin care company, Kari Gran, has unveiled a new logo, packaging, and even a new shade for its popular lip product line, now known as Lip Whip by Kari Gran. Company bosses say the wildcrafted Lip Whips has received a fresh makeover in order to keep up with ever-growing consumer preferences. As a result, […]
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