• rss
  • pinterest
  • twitter
  • facebook
  • inkedin
Logo Designer menu
  • home
  • home
  • about
  • advertise
  • contact
  • submit
  • jobs
  • Advertising
  • Advice
  • Architecture
  • Articles
  • Arts
  • Automotive
  • Books
  • Business & Finance
  • Communication
  • Community
  • Competition
  • Computer & Internet
  • Corporate
  • Design
  • Design Jobs
  • Design Studio
  • Design Tools
  • Education
  • Electronics
  • Entertainment
  • Fashion & Lifestyle
  • Fonts
  • Food
  • Freight & Transport
  • Government
  • Health & Beauty
  • Home & Garden
  • Hotel & Travel
  • Icons
  • Music
  • News & Media
  • Opinion
  • Other
  • Photography
  • Real Estate
  • Religion & Spirituality
  • Science & Technology
  • Social & People
  • Sports
  • TV & Video
  • Web Design
  • pinterest
  • twitter
  • facebook
  • inkedin
search
0

Toyota Reveals New ‘Mobility-Friendly’ Logo Design

By Editor July 21, 2020

Categories: Automotive

Toyota is introducing a new brand design in Europe with a reworked version of its brand logo and typography.

The refreshed look is claimed to signify a new era that will help the Japanese car giant transition from a car company to a mobility company.

“Developed for an increasingly diverse customer base that is coming to Toyota for an expanding range of mobility products and services, the new design language operates fluently across all digital and physical touchpoints,” says the company.

Adding: “The new visual identity is driven by simplification and has been shaped by four key principles: forward-thinking, mobile-ready, more premium feel and consistency across all business units and sub-brands.”

The new brand logo distils the company emblem to a more simple, two-dimensional design. The Toyota wordmark has also been deleted, as the company reckons the emblem itself is well-known across Europe.

The new mark will be applied across all communication touchpoints, while the current logo will continue to be used for Toyota vehicles. The current retailer signage will also remain in place and will be reviewed in the Toyota 2025 Network Strategy.

The new visual identity comes complete with a new, bespoke typography dubbed “Toyota Type”. This is reportedly multi-purposed for both on and off-line environments and marks a step-up in digital readiness as the company plans to expand its online retailing in Europe.

“We developed the new brand visual design with ‘tomorrow’ in mind. Our focus was on enabling ever-better customer connections, allowing them to keep pace with Toyota’s rapid expansion of electrified vehicles, mobility services and online retailing. The design was re-purposed to better connect with customers across diverse touchpoints,” explains Didier Gambert, Toyota’s vice president of sales, marketing and customer experience for Europe.

Source: Toyota

Tags: 3D, car, Didier Gambert, ellipse, identity design, logo, logo design, metallic, oval, ring, silver, T, Toyota Type, typography

SEE ALSO:

  • Volkswagen Unveils New Mobility Services Brand – MOIA
  • Volvo Unveils Name and Logo of New Mobility Brand
  • New Toyota Supra Gets Racetrack-Inspired Logo Design
  • Hyundai Reveals New Logo and Identity
  • Mercedes-Benz Launches New Service Brand – ‘Mercedes me’
  • Chinese Carmaker Baojun Reveals New ‘Premium’ Logo

Leave a Reply

Click here to cancel reply.

CATEGORIES

  • Advertising
  • Advice
  • Architecture
  • Articles
  • Arts
  • Automotive
  • Books
  • Business & Finance
  • Communication
  • Community
  • Competition
  • Computer & Internet
  • Corporate
  • Design
  • Design Jobs
  • Design Studio
  • Design Tools
  • Education
  • Electronics
  • Entertainment
  • Fashion & Lifestyle
  • Fonts
  • Food
  • Freight & Transport
  • Government
  • Health & Beauty
  • Home & Garden
  • Hotel & Travel
  • Icons
  • Music
  • News & Media
  • Opinion
  • Other
  • Photography
  • Real Estate
  • Religion & Spirituality
  • Science & Technology
  • Social & People
  • Sports
  • TV & Video
  • Web Design

POPULAR

  • Marinus Pharmaceuticals Reveals New Logo Design
  • Belvoir Farm Unveils New Logo and Packaging by B&B studio
  • Hulsbosch Brands New ‘Woofin’ Good!’ Dog Food Range
  • Conran Design Group Launches Branding for Viatris
  • Sony Music Publishing Returns with New Logo Design
  • COLLINS Rebrands the San Francisco Symphony
  • Hulsbosch Creates Logo and Packaging for ‘Coles Kitchen’
  • Rolls-Royce ‘Spirit of Ecstasy’ Marks 110th Anniversary
  • LA-Based Marketing Agency Kobe Digital Unveils New Logo

TAG CLOUD

3D A animated logo architecture black black and white blue branding car badge circle fruit geometric gold green grey icon design identity identity design illustration interior design logo design logotype luxury M metallic minimalist monochrome monogram naming orange packaging design Pentagram pink poster design purple rebranding red roundel shield stationery design stripes typography web design wordmark yellow

MONTHLY ARCHIVE

tweet meme

Tweets by @logodesigner_co

facebook

  • ABOUT | ADVERTISE | CONTACT
  • SUBMIT YOUR WORK

We simply love logos! Logo-Designer.co is dedicated to corporate and brand identity work. Our primary goal is to showcase identity design from around the world; we want to give designers the opportunity to share and publicise their creative work online.

If you're a designer wanting to submit your work, click on the ‘SUBMIT YOUR WORK' tab above.

For all other enquires, including advertising placements, please complete this form:

*Required Fields

THANKS. YOUR MESSAGE HAS BEEN SENT.
WE'LL RESPOND SHORTLY.

Logo-Designer.co is an online platform open to both professionals and students. We’re interested in your logo’s ‘design story’ – context, history, background, ideation, narrative, symbolism, meaning, semiotics, and other such things. We want to see iterative sketches, including discarded preliminary and prefinal designs, wherever possible. If you’re able to tell us about budget and time constraints, please do so. The more information, the better.

WHAT YOU NEED TO DO:

  • Provide large-sized images showing your design in lots of detail, saved at 150 or 300 dpi in JPEG (preferred) or PNG format
  • Include the ‘design story’ text document, not forgetting to list relevant categories and tags
  • Enclose the above in a single zip/rar file and send to: submissions [at] logo-designer [dot] co
  • You can submit more than one logo design; however, the limit is one submission per month
  • Be patient (it may be a while before we feature or publish your work).

OTHER CONTENT:

As well as logos, we’ll also consider the following for publication:

  • Font design
  • Icon design
  • Articles: opinion/advice (from both logo designers and brand strategy consultants).

RULES:

Please note: Logo-Designer.co will not show work related to any of the following:

  • Alcohol
  • Gambling
  • Tobacco
  • Pornography (or adult related themes).

©2020 Logo-Designer.co. All rights Reserved.
Do not republish/reprint our content without express written permission.
You are free to link to any of our website material.