Quantitech, Millennium Engineering Rebrand as ‘Axient’

QuantiTech, with its subsidiaries Millennium Engineering and Integration, Dynamic Concepts, and System Engineering Group, has announced a rebrand to “Axient”. The American company works on projects across multiple industries, from aerospace to cyberspace, providing technical engineering and management support services to not only civilian clients but also to the likes of the U.S. Army, Air […]
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Marinus Pharmaceuticals Reveals New Logo Design

Marinus Pharmaceuticals, a pharmaceutical company that specialises in the development of medicines to treat rare seizure disorders, has revealed its new logo and brand identity. The new look is said to be rooted in the company’s guiding principles of “commitment, innovation and community”, which are symbolised by three interconnected rings. “The logo represents a new […]
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Vauxhall Unveils New Logo Design

British car brand Vauxhall has revealed an all-new logo design, presenting what it says is a “confidently British” reworking of its famous griffin emblem. Specific changes to the logo include a move away from the 3D metallic texture that has been present since 2008, in favour of a flat minimalist design, optimised no doubt for […]
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Toyota Reveals New ‘Mobility-Friendly’ Logo Design

Toyota is introducing a new brand design in Europe with a reworked version of its brand logo and typography. The refreshed look is claimed to signify a new era that will help the Japanese car giant transition from a car company to a mobility company. “Developed for an increasingly diverse customer base that is coming […]
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Digital Health Company Tridiuum Reveals New Logo

Digital health specialist Tridiuum has debuted a new logo, tag line, and web site that the U.S. company says reflects its recent growth and evolution. The refreshed logo design incorporates elements of a power button, which is claimed to reinforce “the company’s commitment to powering behavioural health operations and workflows to advance patient outcomes”. Green, […]
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Xe Currency Converter Gets New Logo Design by SomeOne

Branding agency SomeOne has created the new logo and branding for popular online currency converter Xe. Arguably one of the first businesses to be built on the internet, Xe started life in Canada in 1993 as Xenon Laboratories. Its currency converter was launched later in 1995 and it has since grown into one of the […]
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Pentagram Brands New Concept Store for Baskin Robbins

Pentagram has created the name, visual identity and packaging for a new Baskin Robbins ‘concept store’ in Asia. The famous American ice cream chain was first launched in South Korea back in 1985 by Seoul-based food conglomerate SPC Group (SPC), which currently runs over 2000 ice cream and donut stores across the country. SPC’s latest […]
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