Pentagram Brands New Concept Store for Baskin Robbins

Pentagram has created the name, visual identity and packaging for a new Baskin Robbins ‘concept store’ in Asia. The famous American ice cream chain was first launched in South Korea back in 1985 by Seoul-based food conglomerate SPC Group (SPC), which currently runs over 2000 ice cream and donut stores across the country. SPC’s latest […]
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Ragged Edge Creates Look for New ‘Toy Library’ Brand Whirli

Branding agency Ragged Edge has created the logo and identity for Whirli – a new subscription-based ‘toy library’ launching in the UK. From strategy and naming, through to identity and launch, the consultancy worked with entrepreneur Nigel Phan to build a proposition for both adults and kids centred around “swapping for toys instead of shopping […]
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Name and Logo Unveiled for David Beckham’s MLS team

Football icon David Beckham has officially revealed the name and logo design of his Major League Soccer team. Set to debut in the 2020 season, the team will be called Club Internacional de Futbol Miami – or Inter Miami CF for short. The name celebrates Miami as “a truly global location that welcomes and embraces […]
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Memphis 901 FC Reveals Logo Design Ahead of USL Debut

The name and logo design of Memphis’ newest professional sports team has been officially revealed. Starting from next year, Memphis 901 FC will represent the famous Tennessee city in the United Soccer League (USL), the North American equivalent of the EFL Championship here in the UK. The club’s neon-inspired logo is said to pay homage […]
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Pentagram Creates New Identity for Fitness Coach Mike Barwis

Pentagram has designed the new brand identity and website for fitness coach and entrepreneur Mike Barwis. Said to be one of the world’s top strength and conditioning coaches, Barwis is the strength coach and senior consultant for the New York Mets as well as the star of “American Muscle” – a TV show that currently […]
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Name and Logo Revealed for New Texas Football Club

The name and logo design has been revealed for a brand new football club that is aiming to represent the capital city of Texas in Major League Soccer (MLS) from 2019 onwards. Named “Austin FC”, the team is the brainchild of Precourt Sports Ventures (PSV), which currently owns and operates MLS side Columbus Crew SC. […]
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Renault Reveals Name of All-New Car Model

French car manufacturer Renault has revealed the name of its forthcoming new car model. To be sold globally and designed as a crossover, it will be named “Arkana” and will further compete in the small family car segment, which is commonly referred to as the ‘C-segment’ within the motoring industry. The new model’s name is said […]
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