Offthetopofmyhead and Thinking Room Create Brand Identity for Liferaft

Agencies Offthetopofmyhead and Thinking Room have worked together to create a brand identity for Liferaft, a new “online toolkit” designed to be used by people living with disabilities and their carers. The portal has been set up by start-up company Kuradocs, which was in turn founded by Nicola Murgatroyd, a mother whose child was born […]
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World Taekwondo Reveals New Brand and Logo Design

The World Taekwondo Federation (WTF) has rebranded as World Taekwondo, with the organisation’s new brand and logo having being revealed this week at the 23rd World Taekwondo Championships in Muju, Korea. The name change comes as the organisation wants to avoid confusion of its acronym with the offensive slang abbreviation ‘WTF’, which is commonly used […]
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PB Creative Unveils Design for New Sports Nutrition Brand, ‘Be’

PB Creative has created the identity and packaging design for ‘Be’, a new sports supplement brand that has just launched in the UK, Europe and the US. Parent company Lifeplus approached the agency to create a new sports nutrition brand that would provide the company with an ownable and credible space within the UK, Europe […]
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Pentagram Brands Taipei’s ‘Flour and Salt Bakery’

Pentagram’s Natasha Jen and team have designed the branding for Flour and Salt Bakery, a new chain of cafés and stores based in Taiwan. The restaurant currently has three locations, with the flagship situated in the Datong District in midtown Taipei, another in the landmark “101” building, and a third in the Zhong Zheng District. […]
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Volvo Teases Logo Design of New Electric Car Brand

Volvo has announced that Polestar, its performance car arm, is to become a new separately-branded electric car company. “Polestar will be a credible competitor in the emerging global market for high performance electrified cars. With Polestar, we are able to offer electrified cars to the world’s most demanding, progressive drivers in all market segments,” says […]
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Bruce Mau Design Creates Branding for Stellar Makeup

Bruce Mau Design has created the branding and packaging design for Stellar, a new makeup brand founded and run by Canadian television personality, Monika Deol. The line features a full range of products that includes foundations, concealers, loose powders, blushes, lipsticks, and mascaras. Working with the client, BMD was responsible for developing all of the […]
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SEAT Launches Contest to Find Name for Its New SUV

SEAT is seeking a name for its new seven-seater SUV that is set to go on sale in 2018. The Spanish brand has launched a contest for the public to submit proposals and vote for the name of the new car, which will be positioned one segment above the Ateca SUV. The main criteria is that the […]
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