Internet giant Google has rebranded as Alphabet. However, the Google brand will remain, becoming a wholly-owned subsidiary of parent company Alphabet. Alphabet Inc will therefore replace Google Inc as the publicly-traded identity. “Alphabet is mostly a collection of companies, the largest of which, of course, is Google,” explains Alphabet chief executive Larry Page. “We liked […]
[READ MORE]

LATAM Airlines Group bosses have announced the new LATAM brand, result of the union between LAN and TAM airlines. The company says the new brand is a result of almost two years of work with brand consultancy Interbrand, in its Sao Paulo, Santiago and Madrid offices. The new name “LATAM” is formed by a hybrid […]
[READ MORE]

Global branding firm Lippincott has revealed details of its role in the development of Optiv Security’s new brand name, strategy, logo and visual system. Optiv is the newly formed company from the merger of Accuvant and FishNet Security, which joined together earlier this year to create what is claimed to be North America’s largest cyber […]
[READ MORE]

Pentagram has designed the brand identity for a new surf park scheduled to open in the U.S. state of Texas next year. Said to be the first inland surf destination in North America, NLand Surf Park will be bringing the ocean to land-locked Central Texas in a lagoon roughly the size of nine American football […]
[READ MORE]

Breast Cancer Now, a new UK charity created from April’s merger of Breast Cancer Campaign and Breakthrough Breast Cancer, has launched this week with branding developed by The Clearing. The London-based brand consultancy says it worked closely with stakeholders from both legacy charities to develop Breast Cancer Now’s brand positioning, name, visual identity and tone […]
[READ MORE]

Specialty materials company Polymer Group Inc. has begun to rollout a new corporate brand and identity. As a first step in this process, PGI has selected “AVINTIV” as its new company name. The concept behind the AVINTIV name comes from the combination of the words “advanced”, “inventive”, and “innovative”. “The unveiling of our new name […]
[READ MORE]

Hyundai has today announced the name of its first sub-compact SUV. Dubbed ‘Creta’, the global roll-out of the all-new model will start in the second half of 2015 in India. The name ‘Creta’ derives primarily from the name for Crete, the largest of the Greek islands. Situated in the Mediterranean Sea, Crete was the focal […]
[READ MORE]