Lippincott Creates New Identity for Parcel Group, DPD

The London office of global branding agency Lippincott has worked to rebrand Geopost, one of the largest parcel delivery services in Europe. Lippincott helped with the brand architecture, renamed the holding company to DPDgroup and refreshed the logo. “We created the ‘red cube’, a symbol to serve as the visual connection between the businesses,” explain […]
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Lippincott Creates New Logo for Autotrader

US-based online car marketplace Autotrader has revealed a new logo and brand identity. The new look has been developed in partnership with design firm Lippincott. “The logo is a dynamic icon that can be interpreted in many different ways: the road ahead, an arrow pointing forward and a subtle ‘AT.’ The design draws inspiration from […]
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Good Launches New Property Rental Brand, ‘Difrent’

Branding and design consultancy, Good, has created a new consumer-facing brand, Difrent, for the launch of 927 new Private Rental Sector (PRS) homes in the north of England. The homes have been built as a result of a PRS joint venture partnership between regeneration specialist Sigma Capital and Gatehouse Bank plc. The houses have been […]
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Jaguar Reveals Name for First-Ever Production SUV

Jaguar has confirmed it will introduce an all-new SUV model to its product line-up, to go on-sale in 2016, named the F-Pace. The name is said to have been chosen in order to build both a visual and performance association with the F-Type sports car and to invoke Jaguar’s famous ‘Grace, Pace, Space’ from the […]
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Bentley Reveals Name of New Luxury SUV

Bentley’s all-new SUV is set to be revealed to the world later this year and a name has been chosen: Bentayga. A company spokesman said, “The natural world, along with the company’s founder, inspired its name. Crowning the Northern Hemisphere, to the north of Bentley’s birthplace in England, is the dramatic beauty of the Taiga, […]
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Brickman and ValleyCrest Reveal New Name and Logo

U.S. companies Brickman and ValleyCrest have announced BrightView as the future name of their combined organisation. Following the announcement of Brickman and ValleyCrest’s merger in June of this year, this represents the next step for the $2 billion landscape services firm and its 22,000 employees. Brickman is said to be one of America’s leading providers […]
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SCT Fleet Solutions Rebrands as ‘Derive Efficiency’

US company SCT Fleet Solutions has announced it has changed its company name to Derive Efficiency. Derive Efficiency customises the software of a fleet vehicle’s powertrain (engine and transmission) in order to operate the vehicle more efficiently and safely. “Our new company name and image reflect the evolution of our corporate fleet offering and our […]
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