SCT Fleet Solutions Rebrands as ‘Derive Efficiency’

US company SCT Fleet Solutions has announced it has changed its company name to Derive Efficiency. Derive Efficiency customises the software of a fleet vehicle’s powertrain (engine and transmission) in order to operate the vehicle more efficiently and safely. “Our new company name and image reflect the evolution of our corporate fleet offering and our […]
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The Clearing Develops Look for Food Charity, ‘One Feeds Two’

The Clearing has developed the strategy, name, positioning, visual and verbal identity for One Feeds Two, a food and charity brand backed by Sir Richard Branson’s Virgin Unite. One Feeds Two say their aim is to reinvent the relationship with food and charity by defining a new ethical standard. When an individual buys a product […]
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Industry Creates Branding for New Conveyancing Portal, ‘Veyo’

Brand strategy consultancy, Industry, was behind the launch of the new name and brand identity for Veyo, a home conveyancing portal, which was launched to the legal profession this week, ahead of its official public launch in Spring 2015. The new online service, Veyo, is a joint venture between The Law Society and Mastek, a […]
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TEMPLO Designs New Identity for ‘Whybrow Wayfinding’

Whybrow Wayfinding has launched a new identity and website created by design agency TEMPLO. Marking 10 years in business in 2015, Whybrow Wayfinding has chosen to mark the occasion with an updated identity and digital experience, encompassing print, website and digital communications. A new logo in the form of a simplified symbol – an eye […]
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The Clearing Creates Branding for Kitchen Store, ‘Sizzle’

Branding consultancy The Clearing has created the brand strategy, name, positioning and identity for Sizzle, a new online kitchen and dining store launched by online supermarket and food retailer Ocado. Richard Buchanan, director of consulting at The Clearing, said: “We’ve been working closely with Ocado over the last 2 years to develop several non-grocery businesses, […]
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Siegel+Gale Helps Brand IT Company, ‘Curvature’

Curvature, formally Network Hardware Resale, has unveiled a company rebrand program, which includes naming, repositioning and visual identity, developed in partnership with global strategic branding firm Siegel+Gale. Since its founding in 1986, US-based IT infrastructure services provider Curvature has gone on to become a strategic partner to more than 10,000 customers worldwide. Siegel+Gale partnered with […]
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Aston Martin Revives Lagonda Name

Aston Martin has officially confirmed the return of Lagonda, one of the oldest and most famous names in British luxury car manufacturing. The carmaker has released a rendering for a new super saloon that will see the revival of the Lagonda nameplate in a strictly limited series. The luxury super saloon will be offered exclusively […]
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