Logo Design for ‘Redactores Publicitarios’

After four years of existence and with more than 86,000 Facebook followers, Redactores Publicitarios (the largest online community for the advertising industry in Colombia, and one of the most important in the region to boot), needed a new identity to represent its nature: creative, changeable, and participatory. New York-based graphic designer and art director, Andrés […]
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Fashion Branding: SisterS Point

SisterS Point is a Scandinavian fashion brand. It was started in Denmark in late 1994 with an aim to create trendsetting and energetic clothing for girls and women aged between 15 and 22. A few years ago, the fashion retailer underwent a branding refresh. Danish graphic designer Kasper Gram was part of the creative team […]
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Personal Identity: Graphic Designer, Paweł Wiśniewski

Paweł Wiśniewski is a freelance graphic designer currently based in Wloclawek, Poland. The 25-year-old specialises in developing communication and identity systems and prefers a particularly minimalist style and approach to his work, as evidenced by his own personal logo design. Inset within a circle, the design features a two-lettered monogram with the first name initial […]
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Logo Design for Master Plan Music Group

Master Plan is a hip-hop music production company based in Seoul, South Korea. Youngha Park, the designer responsible for creating the identity, explains Master Plan was seeking a logo design that, while modern, would also feature some distinctly ‘Old School’ elements from the world of rap music. The initials “M” and “P” of Master Plan […]
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Branding for a Photography Agency: Peter Bailey Company

Based in London, with offices in New York, Peter Bailey Company (PBC) represents leading photographers and digital artists. The agency produces photo shoots, branding projects and advertorials for the advertising, design and magazine industries. Creative studio Bunch, also based in London, was approached by PBC to help it refresh its brand. Bunch subsequently created a […]
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Coffee-House Branding: Patricia

Patricia is a standing room only café in the financial district of Melbourne city, run by seasoned baristas Bowen Holden and Pip Heath. The café is named after Holden’s grandmother, Patricia (it just so happens that Heath’s grandma is also called Patricia). A research study in the form of a collaborative workshop between creative agencies […]
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Logo for an Employers’ Association: Pacta

Pacta is currently Sweden’s largest employers’ association for municipal-related operations. As well as dealing with human resources, the organisation deliberates on issues such as price levels, wage increases, tax rates and pension entitlements. Stockholm-based digital design agency Söderhavet was approached by Pacta when the latter sought to develop and implement a new integrated digital strategy. The […]
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