Bulletproof Creates Identity and Packaging for Trebor Mighties

Strategic brand and packaging design agency Bulletproof has created the name, visual identity, packaging design and full brand guidelines for Trebor Mighties, a new product from the UK mint brand, Trebor. Brand owner Mondelēz International appointed Bulletproof to the project following the agency’s previous work on the redesign of the Trebor brand in 2015. Launched to offer health conscious […]
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Ragged Edge Refreshes Brand Identity for Deliciously Ella

Integrated branding agency Ragged Edge has refreshed the brand identity for food blogger and Instagram personality Ella Mills, better known as Deliciously Ella. The brand identity includes a new design system and updated logo which is shared with the Mae Deli (co-founded by Ella and her husband Matthew). The agency also designed the packaging for her […]
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Bulletproof Rebrands Stimorol Chewing Gum

European chewing gum brand Stimorol is relaunching its entire range featuring a new visual identity and packaging design by the London office of strategic brand and packaging agency Bulletproof. The rostered agency was appointed by brand owner Mondelēz International in September 2014 without a pitch. First launched in Denmark in 1956, Stimorol is now said […]
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Pentagram Creates New Identity and Branding for Snap Kitchen

Pentagram’s Paula Scher and her team have created a new brand identity for take-away chain Snap Kitchen. The launch of the new identity is being introduced with the Austin-based company’s expansion to the East Coast, where it is opening seven new locations in Philadelphia this year. The new Snap Kitchen logo pairs a wordmark with […]
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After Hours Completes Rebrand for The Bay Tree Foods

Design agency After Hours has completed the rebranding of The Bay Tree Foods range of pickles, chutneys, sauces and preserves. Developed around the new brand proposition “Making the ordinary extraordinary”, the original logo has been reworked and is given pride of place on the new look jar. “Rather than a passive manufacturer’s endorsement, the tree is […]
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Kashi Unveils New Logo and Packaging

American food brand Kashi is launching a new and refreshed brand identity created in partnership with design agency, Jones Knowles Ritchie. Initial changes will be reflected across the company’s logo and packaging portfolio. With an entire portfolio of Non-GMO Project Verified products and ever-increasing organic offerings, Kashi says it sought to develop packaging to better reflect […]
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John Wm. Macy’s Unveils New Logo and Brand Identity

Concluding a yearlong study, U.S. food company John Wm. Macy’s has unveiled a new brand identity. With a new logo and redesigned retail packaging, the company will do business as John Wm. Macy’s Family Bakery. “This year we’re celebrating the fortieth anniversary of the CheeseSticks recipe that launched our business,” said John Macy, founder and […]
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